A brand in the dermocosmetics sector achieved over 42% sales growth with controlled investment and a focus on ROI in the cosmetics e-commerce market. Discover how this was possible and how your brand can follow the same path.
About the client
A well-established national brand in the dermocosmetics sector, with over three decades of history, sought to strengthen its digital presence without losing its technical and scientific core. E-commerce was one of its strategic growth channels, but results were stagnant and did not reflect the brand's potential.
The partnership with Amplifica Digital arose from the need to optimize media investments and transform one-off actions into continuous and measurable result.
Challenge
Even with a strong portfolio and market recognition, the main challenge was clear: How to increase e-commerce sales without increasing costs proportionally.?
Furthermore, there were operational and strategic obstacles that hindered the generation of ROI in the cosmetics e-commerce business:
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Lack of consistency in paid media campaigns.
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Low activation of new buyers.
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Difficulty in measuring the impact of digital actions on the sales funnel.
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Extensive catalog, which led to dispersion of funds and focus.
The brand sought to consistently scale its digital revenue, focusing on sustainable growth and a real return on investment, better allocating its resources with data-driven decisions and a focus on performance, rather than relying solely on increased budget.
Strategy
A Amplifica Digital implemented a complete digital performance strategy, with focus in Structured growth, investment efficiency, and ROI generation in the cosmetics e-commerce market.More than just optimizing campaigns, the work involved an in-depth analysis of the conversion funnel, purchasing behavior, and the brand's digital maturity.
Each action was designed to maximize results sustainably, using data intelligence, constant testing, and integration between media, content, and commercial operations. The initiatives were integrated, data-driven, and adjusted in short optimization cycles., ensuring quick responses to market fluctuations and greater predictability in results.
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Reorganization of paid media campaigns, with weekly tests of creatives and audiences
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Performance analysis by channel (Meta and Google), focusing on ROAS
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Implementation of first-purchase coupons., such as RESGATE10 (responsible for 8,6% of sales in just 1 month of activation, demonstrating the high potential of actions focused on attracting new buyers).
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Targeted email marketing, generating over R$12 in direct sales.
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Commercial support materials (monthly catalogs), increasing the performance of the sales team.
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Constant alignment with the client's team.ensuring agility in decisions and adjustments.
Furthermore, the brand underwent a portfolio optimization process, reducing underperforming SKUs and focusing efforts on products with higher turnover, a strategic decision that directly contributed to improving the ROI in the cosmetics e-commerce market.
ROI results in e-commerce for cosmetics
The strategy delivered. significant growth with controlled investment:
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More than a 42% increase in e-commerce sales.
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42,28% increase in the number of orders
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Only an 18% increase in investment in digital media.
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ROAS of R$ 3,42For every R$1 invested, R$3,42 in return.
This scenario showed that it is possible. Scaling sales intelligently, without relying solely on more funding.
Customer Satisfaction
"The machine only runs with fuel. But when the investment is well made, as it was with Amplifica, it's a pleasure to invest. We feel like we have a team by our side, analyzing, suggesting, adjusting. And the result is there: more sales, more control, and more ROI."
Do you want the same results?
A Amplifica Digital We help cosmetics and beauty industry brands grow digitally with intelligence, strategy, and real performance.
Talk to us and discover how we can help your e-commerce business generate ROI in the cosmetics e-commerce market and achieve results like this.
www.amplificadigital.com.br
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