SuperFrio is a young, dynamic company with a high investment capacity. In addition, it concentrates resources both on high quality standards and on new projects that anticipate the growth of its clients.
superfrio challenge
Strengthening the digital presence of a company with a significant expansion plan was essential to bring the brand name to new prospects. Thus, the initial challenge was to align its online positioning. The creation and use of your social networks on an ongoing basis make your website access numbers and engagement in the networks not stop growing.
In addition, the endomarketing team also had a great challenge, aligning their projects with SuperFrio's marketing, after identifying this problem, we offer full support in their cases.
In parallel with marketing and internal marketing, we understand that another major challenge was for prospecting leads to accompany the expansion plan defined by SuperFrio.
Solution
The digital strategy created was to invest in the main and most accessed social networks in Brazil. Also, with a focus on getting your varied content to LinkedIn, Instagram and Facebook. In addition to internal communication with e-mails and pieces for the company's Corporate TV.
Action plans are also created and presented for prospecting leads.
Results and impacts
However, the increase in qualification of leads, enrichment of relevant content on social networks, greater reach of the brand in the digital world, greater traffic on the website and time spent on it, and nurturing the leads captured.
