Automatos is a technology company, pioneer in offering IT asset management solution in the Software As A Service model. They work in the current management of more than 1 million IT devices, operating in hundreds of companies, across all business verticals.
Challenge
Generating qualified leads is a challenge for companies in the technology market, such as Automatos. In addition, creating specific segmentations within this sector, whether they are IT service companies or software producers. Also consider the saturated situation of this market: surveys indicate that there are around 19.372 thousand companies operating in the Software and Services sector in Brazil.
Solution
In principle, we identify and seek to understand the profile of Automatos, as a company whose partners are in the area of technology, and thus help in the construction of its digital environment.
As the company is an IT service provider, it could not otherwise adapt the way it discloses and presents its services, than through digital strategies.
Knowing Automatos, we seek to strengthen the digital presence on the social network, according to its type of service and persona, this was essential for us to follow a successful path ahead. We work hard on Linkedin, taking into account the B2B nature of Automatos, and always bringing current guidelines and relevant content.
The use of Inbound Marketing brought us knowledge about the consumer journey and interactions with the brand. Through the website, digital materials and emails, which was extremely important in this trajectory.
Results and impacts
Through the Inbound Marketing, the number of qualified leads for Automatos grew, as well as the traffic to its website. And later, with a definition of the brand's creative path, we also strengthen its digital presence on LinkedIn, Facebook and Instagram.
