Beatriz Ambrosio, founder of Mention and specialist in Public Relations, gave an inspiring interview on episode 44 of AmplificaCast. She shared her entrepreneurial journey, challenging the traditional PR (public relations) sector and transforming the way brands build reputation through mentions of them in the press.
The young businesswoman revealed that, initially, she intended to pursue a career in gastronomy, but a vocational test directed her towards Public relations. From her early stages, Bia demonstrated strong communicative skills, a characteristic that helped her quickly ascend in her corporate career.
When deciding to undertake, Bia faced obstacles such as the scarcity of capital and prejudice for being a woman and being overweight in an environment dominated by men in leadership positions and many women — co-workers and those at the same hierarchical level. However, her determination and unwavering belief in her personal worth and the value of her business kept her focused and determined to succeed.
Mention is a platform that democratizes access to press relations, offering an affordable service for brands of all sizes. Beatriz explains that building reputation is a valuable process, but often neglected by companies that entrust this journey to traditional agencies and that provide ineffective or even inefficient services.
With patented technologies and artificial intelligence, Mention optimizes the creation and distribution of content, increasing the chances of its clients being mentioned in mass circulation vehicles, without using paid advertising disguised as a journalistic article. This approach by the company founded by Bia is disruptive and challenges outdated practices in the sector.
Throughout the interview, Bia shared valuable lessons about leadership, work-life balance, and the importance of surrounding yourself with mentors and trusted people. She emphasized the need for transparency in communication, encouraging brands to be authentic and share challenges they have faced in addition to successes achieved.
In summary, the interview Beatriz Ambrosio ao AmplificaCast offers enriching insights for young entrepreneurs (or not so young!), communications professionals and brands looking to build a solid and lasting reputation in the media and today's market. Don't miss episode number 44 with this charming young woman who taught us a lot about courage, boldness and resilience!
