How to choose and integrate martech to make CRM truly work.
In episode 115 of AmplificaCast, Eric Klein talks with Grazi Sbardelotto, VP and Partner at PM Web, about what goes into a well-chosen and well-executed martech strategy…
Third sector: how to structure social projects that transform realities
In episode 114 of AmplificaCast, Eric Klein hosts Jonatan das ONG's, a consultant in the third sector, for an in-depth conversation about how social projects can move beyond good intentions and become...
Sales pipeline: how to structure marketing that accelerates business.
In episode 113 of AmplificaCast, Eric Klein hosts Simone Bervig, CMO at MakeOne, for an in-depth conversation about sales pipelines and what truly differentiates a marketing strategy that…
How the transformation in healthcare is redefining the pharmaceutical sector.
In episode 112 of AmplificaCast, Eric Klein hosts Fernando Kozel, Digital Vice President at RD Saúde, for an in-depth conversation about transformation in healthcare and how technology, culture, and strategy…
Strategic marketing: how to transform strategy into real performance.
In episode 111 of AmplificaCast, Eric Klein hosts Alexandre Degani, Senior Marketing Manager at ADT, for an in-depth conversation about strategic marketing and what truly differentiates planning…
Access to the pharmaceutical market: strategy, science and purpose
In episode 110 of AmplificaCast, Eric Klein hosts Rafael Costa, Commercial Director, Market Access, Marketing and Strategic Alliances at BIOMM, for an in-depth conversation about access to the pharmaceutical market…
Influencers for cosmetics companies: everything your brand needs to know before investing.
Working with influencers in cosmetics companies has gone from being an "extra" in marketing efforts to occupying a strategic position in launch campaigns, awareness campaigns, and conversions.
ROI vs. ROAS: 6 Most Common Mistakes That Sabotage Your Growth
For a long time, ROI and ROAS metrics were treated as synonyms within digital marketing strategies. But this confusion, more common than it should be, can be detrimental to…
Google Ads fraud: what changes for advertisers in 2026
Google Ads fraud evolved in 2026, driven by increasingly sophisticated bots capable of simulating human actions and manipulating conversion signals. With the advancement of AI,…
Black Friday 2025: What has changed in purchasing behavior and what does this reveal about the future of consumption?
Black Friday 2025 confirmed what the market had already been noticing: the biggest promotional date of the year has changed, and for the better. It's no longer just about "low prices" and...
Performance culture: how to build teams that sustain scalable results.
In episode 109 of AmplificaCast, Eric Klein hosts PH Andrade, Founder and CEO of IturanMob, for a direct and extremely practical conversation about what truly sustains consistent results within…
How to position marketing as a strategic area and accelerate your company's growth.
For a long time, marketing was treated merely as a support area, responsible for "promoting" products, running seasonal campaigns, and managing visual communication. But the landscape has changed, and…