Welcome to the 17th edition from the Newsletter da Amplifica Digital! You will find content, blogposts and rich materials here that can make a difference in your digital strategy.
We hope you enjoy it!
Quick update:
Some numbers you need to know about Inbound Marketing:
→ 40,1% of email marketing campaigns are opened on mobile devices. This means that if your emails aren't mobile-friendly, you could be missing out on a high engagement rate.
→ 4 on 5 mobile users move to another page if the current domain is not responsive. 
→ 3,3%, this is the rate of users opening the same email on more than one device.
→ 23,6% of users open their emails within 1 hour of receiving them.
→ 85% of digital marketers use segmentation and targeting in their email campaigns.
How does your company currently work with email campaigns? Do you work with automation flows? Is the lead base well segmented? How do you manage your bounce rates?
These are just a few points of attention that your company should have before working with Inbound Marketing.
Data-Driven Marketing: how to apply it in my company?
Data is one of the most valuable resources an organization can have. But just having them is not enough, it's important to know how to organize and activate them to be used in your strategies.
Do you know how to take advantage of the data that is available to your company?
Why integrate your CRM platform into your digital marketing strategy
The acronym CRM (Customer Relationship Management) refers to the set of practices focused on the relationship with the customer. Customer Relationship Management encompasses the strategies used by companies of all sizes and segments to manage and analyze interactions with their customers and prospects in the most personalized way possible.
But how to integrate your CRM into Marketing efficiently? And why do this?
To get inspired:
Using customer testimonials is a marketing strategy that has stood out for centuries. The consumer has always been moved by the experience of others, whether positive or negative.
This was the strategy used by soaps “Delta” and “Marfim” in 1916. The campaign featured two users of the product, where they attest to its quality through a handwritten letter. A small photo of each customer was used in the campaign.
Check out:
#AmplifiesCast:
Amplifying Your Digital Strategy (now in audio!)
A Amplifica Digital it's now on your favorite streaming platforms!
Our podcast comes to bring tips, trends, digital strategies, chats and more!
We already have several episodes available!
We want to help you take off in your digital strategy!
