The success of a publication is directly related to the way its components are harmonized.
We usually use images, texts, emojis and a very important element to # (hashtag). The hashtag is formed by a word or phrase accompanied by the symbol "#". Hashtags can be compared to keywords used in search marketing and SEO . They transform simple words into hyperlinks that lead to a set of content with the same theme.
With its appearance on Twitter, the “#” expanded to other social networks, being widely used in facebook, linkedin and mainly Instagram .
Among the main objectives of using “#” are:
- Generate sales.
- Reach new audiences.
- Understand what consumers are looking for
- Connect with your customers.
But what is the importance of hashtags for companies?
Among other things hashtags are important because they are used by people to identify content of your interest.
They are also recognized by the algorithms of social networks who organize and distribute messages to their users.
This tool allows the reach of your content to be expanded, making your company easy to find. Once you use the "#" you guide the social networks to which target audience the material is directed to, even users who do not follow the company profile will be able to find your content.
There is no secret in the use of "#", even so we have separated some tips that can help in the correct use of this feature:
- Quantity is not synonymous with quality! Putting too many hashtags in your publication can attract an unqualified audience, and with an excess of information the message may not be clear and people may be confused. Between two and six is a good number.
- Plan a campaign by looking at which keywords are on the rise and will consequently increase traffic to your business page.
- Be creative when formatting your post, distributing the “#” in a coherent way, separating the words too much can make your content get lost, in the same way creating a “#” with a very big sentence will make your content available to a very public restricted.
- Create an exclusive hashtag for your company, whenever a customer clicks on it he will have access to all its content.
- Choose “#” appropriate for your sector . Be faithful to the topic of your publication, there is no point in choosing a random hashtag just to gain followers.
- Pay attention when choosing the image, because the hashtag makes it easy for your content to be found, but only a prominent image will trap your consumer.
Finally, the “#” is a metric that allows you to measure popularity and track your content on the networks, in addition to leveraging your company on the internet.
Combine these tips with others that we make available on our blog and keep the competitiveness in the digital age .
See you later!
