Luís Chelles, performance analyst at Amplifica Digital, explains in this video what paid ads are and how they can help your business. For the discussion proposed here, it is important to first define what digital marketing is.
What is digital marketing?
Many people confuse Digital marketing with internet advertising and it's not just that, of course that's also part of it. Digital marketing itself is a set of actions to promote your company or service or product through digital media.
This includes creating an audience and relationship with it, branding the conversion whatever it may be, among other actions. The fact is that any such action performed individually does generate a result, but that there is a medium or long term, which is the most important when it comes to consistency and growth in numbers, it is essential to unite your actions.
Is digital presence a differentiator?
It is important to underline this topic with a few observations. For some time, being present digitally was a differentiator against competitors. We are tired of seeing companies that have had a very aggressive boom in a short period of time, simply because a good part of their competition was ignorant of the power of digital marketing.
Today the scenario is totally different, being on the internet and having a consolidated presence is a matter of survival, it is no longer a differential.
However, it is essential to invest in digital! There is no way to imagine your company growing, increasing sales, creating even bigger roots within a market if you don't invest in digital marketing.
Why invest in digital ads?
Remembering that all your customers are on the internet, even if they do not purchase the product or contract the services online. Digital ads are fully measurable campaigns, that is, you know exactly how your money is being invested, in addition to being ultra-targeted, you know exactly who is impacting. Now you know a little bit about what digital ads can deliver for your business.
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