Welcome to the 7th edition of the Newsletter of Amplifica Digital! Here, we bring content, blogposts and rich materials that can make a difference in your digital strategy.
We hope you enjoy it! 😊
🌎 What has been happening in the Digital world:
→ Ad Automation? Facebook has announced that it is testing a new strategy in Ads Manager. Seeking to optimize performance in campaigns, some users already find automated flows, called Ad Strategies.
→ Linkedin abandons Stories. The platform announced last week that it will discontinue the Stories feature on the platform, going against a trend adopted by several platforms. Tell us, what do you think about it?
→ A study by CNPE-Meios shows that digital marketing ranks second in the ranking of investments in advertising in Brazil. R$ 2 million reais were invested.
→ According to a study by GlobalData, the word cybersecurity appeared 33% more as a priority in financial reports in recent months. Digital security is increasingly becoming a corporate priority. This is the ideal time for companies in this segment to increase their positioning.
How to create a good digital marketing plan?
The digital marketing plan is a fundamental management tool for your business and should be used regularly and updated at all times. Having a digital marketing plan helps you to adapt to constant market changes, in addition to identifying trends and thereby obtaining competitive advantages over competitors.
We have prepared a blogpost with the main tips and topics that you should consider in your plan:
Strategies to accelerate your company's digital marketing?
After reading the blogpost above, I recommend you watch the video below. In it, I bring some essential tips to accelerate the growth of your company with digital marketing. These are very interesting strategies that can (and should) be incorporated into your planning.
Watch the video and learn more:
Watch on YouTube:
What is remarketing and what are the advantages of this tool?
I'm sure that, when browsing the internet, you've already been impacted by an advertisement related to some research you had previously done.
The "re" means a repetition, so remarketing is doing marketing again to the same person. Thus, the impact caused will be greater, since the user has already shown interest in the product or service.
Remarketing can be used in different situations. We can quote from an email to remind you about the items that were placed (and abandoned) in the shopping cart to a notice of any promotion on the site that may interest that particular person.
How do we help a financial advisory company with digital strategies?
BF Capital is an independent financial advisory firm with outstanding and recognized performance in the infrastructure sector in Brazil. They are specialists in the sanitation, energy, transport, social infrastructure, private investment and oil and gas sectors. The client's challenge when arriving at Amplifica was to generate qualified leads for this segment, as well as create specific segmentations for different types of sectors and subsectors that encompass operations.
Read more on our website:
We want to help you take off in your digital strategy! Tell us, which content from Amplifica's #News did you like the most?
