Welcome to the 18th edition from the Newsletter da Amplifica Digital! You will find content, blogposts and rich materials here that can make a difference in your digital strategy.
We hope you enjoy it!
Quick update:
Some numbers you need to know about video content, the new marketing craze:
The new Wistia report brought interesting data on the behavior of companies on the topic “video content”. This format has already been placed as a trend for 2022 and promises to grow even more in the coming years, for a number of reasons. Check some numbers:
→ 58,8% of the interviewed companies already adopt videos in their content strategy;
→ 40,3% of respondents say they will increase their video budget in their next marketing plan
→ 22,4% state that Brand Awareness is the main objective of video content;
→ Check out the main reasons that prevent companies from starting to produce video content:
The report also found that the content that generates the most engagement is the one that talks about product, followed by the well-known Webinars and also the Demos. After all, it is of general interest to know how a given product/service works before hiring.
A Amplifica Digital has transformed the content production of several companies through videos. You can request a no-obligation quote.
The buyer's journey in the B2B market
We recently released our newest material: the buying journey in the B2B market. We produced an e-book where we detail the lead's path within the Business to Business sales funnel.
When selling, you only have 5% of the time you used to have to win over a buyer.
Check out the attention channels, how to map the path and more details about each of the steps leading up to the purchase decision.
A Amplifica Digital has expertise in the B2B segment and we look forward to contributing to your digital strategy 🚀
No EP 08, Pedro Ivo Martins, who is a partner and director of SAID CRM, addressed the theme “Customer retention in retail”.
Ivo is a professor at PUC and FDC (Fundação Dom Cabral), and brought interesting insights about Costumer Relationship Manager in retail and introduced the term “Clienting”, both fundamental concepts for companies to become familiar with.
In this episode of the podcast, you will see that despite being born in Taubaté (SP), he has lived in Minas Gerais for so long that he has become an excellent case teller, which resulted in tips that are much easier to understand.
The conversation was so relaxed that you don't even notice the time pass.
What are you waiting for to listen to this episode of AmplificaCast and use the tips in your day-to-day business?
Marketing in B2B businesses and how to assemble and manage diverse and inclusive teams
In July, one of the #AmplificaCast guests was Thiago Soares, better known as Thigu. He is Customer Attraction Leader na IPNET Growth Partner and we had a super enriching chat about the Marketing in B2B businesses and how to build and manage diverse and inclusive teams.
We amplify your Digital Strategy (now in audio!)
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