Before the pandemic period, the digital transformation was already preparing its ground for staying. During the pandemic, the digital transformation was consolidated as an obligation for the survival of companies. It is possible to think that this reality is likely to remain in the post-pandemic. Check out on this blogpost why digital transformation can be beneficial for your business and how to adopt it:
Benefits of digital transformation in sales
The solution of traditional sales problems with the help of technology is the main objective of the digital transformation . More than a practice, digital transformation is a culture that directly impacts the way companies operate. This culture makes companies much more efficient.
How to adopt Digital Transformation
Invest in automation
First of all, remember that automation is the main feature of digital transformation. Currently on the market, there are software that automate all stages of the sales journey; from lead acquisition to contract signatures. The purpose of automation is mainly to optimize working time and productivity within teams.
Automation software helps the sales team to act with more assertiveness. This is because they use resources that offer clear data visibility. In this way, errors and refractions can also be avoided.
Build a digital culture
Second, make it clear that one of the great challenges of adopting digital transformation in companies is, of course, the construction of a digital culture. Due to the need to change processes and abandon old habits, digital culture is viewed with a bad eye by many employees, so the difficulty in this process.
Developing digital culture within a company is about adopting more technological practices in everyday activities. In this way, the transformation takes place from simple activities such as opting for an online meeting instead of a face-to-face meeting, to operational activities such as having CRM software to manage customers.
Track your results
Although investment in technology is essential, it is still necessary for your company to have a complete strategic plan. Some examples of metrics are: delivering more results, improving team productivity, reducing costs, among others.
Work with the cloud
Working with the cloud means having online servers to manage and store your software and databases. The cloud enables a much more fluid and dynamic work. This is thanks to the premise that it does not require installation or purchase of hardware.
In addition, it seems that the home office scenario created by the Covid-19 pandemic has everything to stay. Cloud computing allows your employees to work remotely, accessing data from wherever they are. This is a competitive advantage that puts your business far ahead of competitors who still depend on going to the office to solve problems.
Social Media
In addition to the modernization of its internal processes, presenting itself to the market as a modern and technology-linked brand makes all the difference to its reputation. For this, a good tool is to invest in your presence on social networks.
Define a style and an editorial line of posts that match your persona and interact with your audience online. A report by the We Are Social in 2019 it pointed out that 66% of the Brazilian population is inserted in social media, therefore, not exploring this niche is wasting time and money.
In summary, it’s worth checking out the different types of content you can produce for each step of your sales funnel.
Anyway, I hope this article has helped you!
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