It has become a challenge to remain competitive in the face of strong competition driven by the democratization of internet access.
In addition, the internet is the intellectual tool with the greatest power to absorb the individual.
It is evident that in the digital economy the power of brand advocacy was expanded by the proliferation of mobile connectivity and artists social media icon.
Another equally decisive factor in this process is the popularization of smartphones. According to the Ericsson mobility report , next year (2020) more than 70% of the global population will have a smartphone . They seem to be attached to the body of users who do not detach from their devices.
Many activities are carried out by cell phone without leaving home, offering maximum comfort without neglecting safety. In this way, people became dependent on their devices.
Think, how many times do you look at your phone in a day?
How to use smartphone popularization to your advantage?
Effectively, one of the advisable ways to increase your company's engagement is the use of applications for cell phones and mobile devices. In short, an application is software installed by the user that offers different types of interaction with the company.
- A App Annie states that Brazil ranks second in the ranking of countries with the highest number of applications used per month.
- The country is the champion in opening these apps, opening an average of almost 10 apps a day.
- O IBOPE intelligence points out that 62% of Brazilians have purchase applications installed on their cell phones.
Certainly, applications are a great way for good engagement, because through them, brands are within the reach of consumers.
Positives of the use of applications by companies:
Direct contact with the client:
- Firstly, the use of applications is dynamic and strengthens your relationship with customers. Facilitates access to information about products and services that your company offers. Reinforcing the link between the consumer and your brand.
Customer loyalty:
- With your company's application installed on the cell phone, it will surely be the customer's first option when he needs a service or product from your sector .
Direct marketing :
- Through the application your marketing team can send campaigns, promotions and strengthen the connection with your customer.
You need to know a few things before launching your app:
- Before creating the app, study well who your target audience is and from that analysis create an app that is useful for the consumer.
- When launching your application make it clear how it will help your customer, what is their real goal.
- Analyze the positives and negatives of the applications launched by the competition. Learn from the results of other companies, repeat the hits and try not to make the same mistakes. Always seeking to innovate and bring something different to the consumer.
- There are tools that facilitate the creation of applications, some are free, for example, mockflow, framebox e PenciProject. But the work of a good programmer will still be needed.
- Make sure your design is perfect, as the image of your application must be impeccable and attractive. Do not forget that it will reflect what your company is and through that reflection the consumer will decide whether to purchase your product or service.
- Always try to make updates, the consumer will feel a care and realize that the application is supervised and he can have assistance when he needs it.
- Be persistent, most apps were not successful on the first try, it takes creativity and hard work.
- If even with the tips you still don't feel confident to create your application on your own, a good alternative is to hire a team specialized in mobile platforms and designers who have experience in the area.
Today, the use of applications by companies in various sectors has significantly increased.
So stay tuned (o) and adapt to these new demands, a company that does not update itself for sure will be led to failure.
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