Corporate Health: How to Build More Human Companies

No episode 103 from AmplificaCast, Eric Klein talk with Roberto Del Grande, Co-Founder and CEO of Reserve Me Well-Being, about how the health Corporate governance can transform not only a company's results, but also the lives of the people who build it every day.

Roberto shared his journey, the lessons he's learned as an entrepreneur, and his reflections on organizational culture, technology, and purpose. More than just discussing goals and performance, he argues that modern companies need to care for their employees' physical, mental, and social well-being to thrive sustainably.

Corporate health as a business strategy

The episode's first provocation is clear: are companies really considering corporate health as part of their strategy?

According to Roberto, it's still common to see leaders concerned only with numbers and deliverables. However, reality shows that tired, anxious, or emotionally distressed employees produce less and end up directly impacting the company's bottom line.

He cites an important fact: every R$1 invested in well-being generates an average return of R$3,27 in productivity, representing an increase of over 32%. This ROI demonstrates that caring for people also means caring for the business. Furthermore, companies that implement corporate health programs can retain up to 45% more talent, avoiding high turnover costs and maintaining engaged teams.

In other words, investing in corporate health is not a cost: it is a strategic investment.

Roberto's Journey: Purpose and Resilience

Before founding Me Reserve Bem-Estar, Roberto worked in various sectors: he started out as a banker, worked in a notary's office, and advanced to the world of large advertising agencies in Porto Alegre and São Paulo. It was in this environment of pressure and tight deadlines that he developed his skills in project management and leadership of multidisciplinary teams.

But even in a competitive environment, Roberto never gave up on his purpose of helping people. This human perspective has accompanied him through every stage of his career and has become the foundation of Me Reserve.

He also shares the challenges of entrepreneurship. To start the business, he gave up personal assets and invested his own resources, believing that corporate health It's a topic that needs to gain traction in Brazil. Resilience was essential to navigate moments of uncertainty and continue believing in the positive impact it could generate.

Organizational culture and belonging

During the conversation, Roberto highlighted that many companies confuse culture with pretty phrases on the wall. For him, true organizational culture only exists when it's lived daily by leaders and employees.

In this scenario, corporate health becomes an essential pillar. A healthy environment allows employees to feel part of the process, with a sense of belonging and autonomy to contribute. When people perceive that their physical and mental health is a priority, engagement naturally increases.

He emphasizes that bringing employees into the process is a powerful way to engage. When this alignment isn't there, the risk is unmotivated teams, high turnover, and low productivity.

Technology in favor of corporate health

Another important point of the episode was the role of technology. Me Reserve Bem-Estar uses proprietary methodologies, dashboards, and predictive artificial intelligence to monitor physical, mental, and social health indicators.

This approach allows HR to identify psychosocial risks, such as burnout, harassment, work overload, or isolation, before they become serious problems.

With clear and objective reports, leaders can make data-driven decisions to create more effective corporate health programs. Roberto reminds us that each company is unique and requires a personalized diagnosis; there's no such thing as "copy and paste" when it comes to caring for people.

Entrepreneurship with human impact

In this episode, Roberto shares valuable insights into his entrepreneurial journey. He believes that entrepreneurship with a human impact requires resilience, purpose, and the courage to make difficult decisions.

For him, entrepreneurship with impact means persisting in the face of uncertainty, choosing partners carefully, making purpose-driven decisions, and transforming crises into learning experiences.

This mindset helped transform challenges into opportunities and maintain the conviction that investing in corporate health is a long-term path for companies that want solid growth.

The future of corporate health in Brazil

A prominent topic of the episode was the update to NR1, a regulation that requires companies to map psychosocial risks. This places corporate health at the center of management discussions and requires companies to take a more strategic approach to employee well-being.

Furthermore, WHO data shows that Brazil has the second highest number of burnout cases in the world and the highest number of anxiety cases. These figures reinforce the urgency of creating healthier work environments that promote a balance between goals and quality of life.

Roberto believes that, in the coming years, companies that do not adopt consistent corporate health practices will fall behind, both in productivity and market reputation.

Do you want to apply corporate health in your company?

Episode 103 of AmplificaCast leaves a clear message: corporate health is no longer optional, it's essential.

Companies that care for their people build stronger cultures, retain talent, reduce costs, and even increase performance. More than a trend, it's a strategic necessity for the future of business.

Watch Ep103 of AmplificaCast now, with Roberto Del Grande, and discover how corporate health can transform not only your company, but also the lives of everyone involved.