When creating strategies to maintain competitiveness in the digital age many companies neglect the importance of the designer.
Among digital marketing professionals are those responsible for creating content and give a face to your brand.
However, when content marketing is said, it is not just a reference to textual creation, because it is not enough to have quality text if there is no image that attracts the consumer.
So it is super important to have trained professionals to create a good image for your brand .
The digital designer works in several sectors , creating better communication and contact between companies and the public. They are generally responsible for improving the consumer's experience by leading them to purchase the product or service. In other words, the graphic designer forms a structure and establishes visual information that makes the client feel more intimate from the company.
The designer has essential knowledge to create a bond with his client, for example, they master the use of color psychology, that is, they know which color to use to generate certain sensations in people who have contact with it.
Among the functions of the digital designer is:
- Create ads that create a direct dialogue with the consumer
- Develop a visual identity that represents the brand
- Develop layouts for portals, websites and blogs.
- Develop and create logos and their applications.
- Creating layouts for mobile applications
- Visual game development
- Creating ads for websites and social networks
- Preparation of advertising campaigns for e-mails
- Creation of animations for companies.
How important is the digital designer to your company?
First, the digital designer within a company is like a bridge that connects the customer's needs to what is produced by the brand's marketing.
Contemporary society is much more visual than previous societies, and wrapped in so many images the consumer feels the need to be represented.
The designer has this functionality to create an image that represents the customer, in addition to identifying their desires and solving their problems.
Because, the designer brings an illustrated notion to the brand's ideas, they give life to a totally abstract proposal. Creating a unique image that will be remembered among many others that are shared on the web.
The graphic designer is a fundamental piece to leverage and create a strong image for any company.
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