In our current context, one of the most efficient ways to stand out is through Digital Marketing.
For those who have doubts about the concept, this is an area of Marketing focused on online channels. For this, it uses tools such as blogs, social networks, websites and email marketing. The objective is to bring the business closer to its target audience, since the trend of users connected to the internet is only increasing.
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More than necessary, this is an essential strategy for a company that intends to stand out from the competition, as well as attract, conquer and retain customers in the digital environment.
Follow this post and learn how Digital Marketing helps to sell ERP.
It is necessary to use digital marketing in selling ERP?
Without a doubt, marketing and sales are two areas that must go hand in hand. While the former generates the desire and need in a company's potential customers, sales help them to suppress their demands. In addition to the lower cost compared to traditional ads and campaigns, the strategy allows for a greater target audience segmentation, which means that companies that make complex sales can target exactly the businesses that are looking to optimize results through efficient management systems. This is also true for those involved in ERP software sales.
Many organizations in the IT industry are investing in digital marketing to build a stronger relationship with the public and take them through the buying journey until they decide to buy a product or hire a service. Thus, if your company does not invest in digital marketing, you are certainly losing potential customers to your competition.
It was thinking about this that the Amplifica Digital developed this article. Take advantage and learn how to sell your ERP with the help of these strategies!
What strategies should you use?
First, you need to understand which digital marketing strategies are best suited for your industry. Among the stock options to be followed by an ERP business we can indicate:
Content Marketing
As the name suggests, its main objective is to nourish the audience with relevant content, which meet the characteristics, pains, desires and needs of leads and customers. With this, your company will show that it has authority in its sector and, consequently, it will increase credibility and sales. Invest in content for blog and videos.
Social Media
The number of users on social networks is huge and is increasing every day. In this way, they are great channels for prospecting and customer service, which allows, for example, more agility in support. However, as with all marketing and sales strategies, a well-founded strategy must be drawn up, containing relevant content and periodicals in different relationship media.
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landing pages
A landing page it is nothing more than a standalone webpage, designed for specific campaigns. The purpose of the feature is conversion, ie getting a visitor to fill out a contact form, download a free trial of ERP software, or participate in a satisfaction survey.
marketing emails
One of the pillars of conversion for companies that work with the sale of ERP and other types of systems is the e-mail marketing campaigns . In addition to being a tool with great reach, as people usually open their e-mails daily, it allows for closer, personal and simpler contact with potential and current customers.
Sponsored Ads
You can use sponsored ads on channels like Google Ads, Facebook Ads and Instagram Ads, are also great ways to boost a technology company's content and offerings. The advantages of this type of strategy are the possibilities of segmentation, affordable costs, increased visibility, the possibility of measuring performance and faster results.
Don't forget to configure your ERP company's marketing and sales campaigns according to data such as location, age group and target audience interests, properly targeting campaigns.
Finally, companies focused on software sales, such as ERPs, can obtain a competitive differential and better results from the integration between marketing and sales actions.
How is your ERP company's digital marketing? A Amplifica Digital is a specialist in the technology area, offering customized marketing and communication solutions for the sector's businesses.
Contact us, we will be happy to help your company!
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