In the last few years the buying behavior has changed dramatically, with many offers available, it is increasingly difficult to reach your persona.
Investing in digital presence and having a well-defined digital strategy is essential to achieve your sales goals. Nowadays, practically everyone uses the internet and companies must take advantage of this technology to leverage their sales.
Many companies use the internet, but fail to achieve their goals. Presence in the digital world is not enough, it is necessary to use a good strategy.
A Amplifica Digital gathered in this guide content to help you create your digital strategy.
See below:
- Creating strategies to accelerate digital marketing
- The importance of setting a budget for your digital campaigns
- Building your company's digital environment
- Which social channel should you invest in your digital marketing campaign?
- The Importance of LinkedIn Ads for Your Business
- The importance of Google Ads for your business
- The importance of Facebook Ads for your company
- Advertising on LinkedIn Ads is more expensive than other platforms?
- Facebook Ads and your company
Creating strategies to accelerate digital marketing
First of all, it is very important to build your company's digital environment in a solid way. In this video you will learn about the following points:
1- Performance adjustments on the website
2- Creative path for social networks
3- Blog Content
4- Rich materials
5- Marketing automations
The importance of setting a budget for your digital campaigns
With a defined budget, you understand the scenario in which you are investing in the first month. In addition, you will know the cost per lead, which creative piece and path, service or commercial speech, which text strategy worked the most, that is, converted more leads.
With this knowledge, you already understand the best strategies to use in the next creative campaigns.
Understand better:
Building your company's digital environment
It is possible to do a simulation, imagine that your company has 10 years in the market. In this time you have struggled to build your company and its reputation in the physical world. In the digital world there are also a number of strategies for you to build your image or the image of your company.
We know that every construction takes time. That way, you must take into consideration what it takes to build your company's digital presence on the internet.
This video can help you in this construction:
Which social channel should you invest in your digital marketing campaign?
When it comes to funds, one point to think about is where to invest. Especially if you're just starting out and don't know which channel to invest in to generate more leads for your company. The tip in these cases is to test on multiple platforms.
The Importance of LinkedIn Ads for Your Business
If you have a commercial team and it does prospecting, that is, it needs to generate new meetings so that new presentations are possible, resulting in new business. It is also important that you use LinkedIn ADS strategically to leverage your company's digital presence.
Imagine that your company, or that your sales team talks to decision makers, that is, who decides whether to buy your product or service. In this scenario, it is essential to create CEO strategies using LinkedIn Ads with the most commercial speech, to schedule more meetings, more presentations. Following the same reasoning, another good technique is to do strategic campaigns that advertise your product / service, or that takes rich material to make conversions within LinkedIn.
The importance of Google Ads for your business
Among the available data we have one that points out that the number of searches on Google currently exceeds 4 billion. Think, there are 4 billion searches being done on Google every day. Thus, if your company needs to increase the exposure of your product / service, especially at this time of crisis, it is important that you use Google Ads in conjunction with the other tactics outlined in this guide.
The importance of Facebook Ads for your company
You can ask yourself what is the relationship of this social network with your company, since its performance is in the B2B model. Just to start the conversation it is necessary to point out that currently, Facebook registers almost 1,45 billion active daily users. Think about how many opportunities that number represents.
In this video the CEO, Eric Klein, explains the importance of considering the Facebook and Instagram in your digital strategy.
Advertising on LinkedIn Ads is more expensive than other platforms?
The cost is not high! Let's suppose you have a product or service that people hire and recurrently pay 5 reais. You run a campaign within Linkedin to attract leads with a lead cost, for example, 25 reais or 5 dollars, this cost within your project is acceptable.
But to better understand watch the video:
Facebook Ads and your company
It is possible to create strategies for your B2B company within Facebook Ads. With this tactic you will increase the digital presence of your brand, a product, or a service.
On Facebook, you can create a segmentation by position. However, it is not advisable, since not all people mention the position on the Facebook profile. Thus, this type of segmentation is not very assertive, with interest segmentation being more viable.
Watch the videos and start strengthening your digital strategy!
In short, companies that do not invest in digital are missing out on business opportunities. In addition, B2B companies need specific digital strategies, otherwise they will not see the desired results as they would like. Don't let this be the reality of your company!