We are starting a new year and it is very common during this period to rethink our attitudes and adopt practices that bring better results. It is no different in the corporate environment and reconsidering strategies is extremely important for survival in an increasingly competitive market.
Even with activities returning to face-to-face, online events, which have gained full force in recent years, persist as a way to bring companies and their customers closer together.
The production of corporate events is an activity that usually involves a large audience and many resources, the process should not be different in the online environment. Even though it is often cheaper, an online event needs to be organized with special care so that common mistakes are avoided.
Here are some errors that can hinder your online event from achieving the expected results.
1- Don't focus on the participant's experience
Not thinking about customer participation is a mistake that can lead to your event failing. Inform participants objectively how they will access the event, how the dynamics will be and how questions will be asked. Make it clear what content will be covered so that the viewer can decide if it is of interest to them or not, a surprise at this time may not be well received. Take care of the relevance and quality of the information shared in order to retain the audience.
2- Lack of budget management
Not having full knowledge of the resources available for organizing an event can be quite compromising, especially when the production is in the name of a company. The lack of good budget management can negatively affect the results, generating unexpected costs and losses for everyone involved. This is bad for the image of your business, which could lose all the credibility it has already achieved.
3- Not making a disclosure to the ideal audience
One of the main mistakes to avoid when organizing events online is inadequate disclosure. Separate a list of the public that is interested in the subject covered at your event and use communication actions through social networks, email marketing so that your event is known to them and on the day you have the participation of as many people as possible.
4- Do not invest in the technical part
Set the event size to ensure that the internet server supports the real amount of participants with a stable experience, avoiding connection drops that could lead to dropouts of some participants.
Check the equipment before starting the event, make sure the speaker's microphone is not miked. Also make sure the lighting is in the correct focus. A broadcast with poor audio and lighting is unpleasant and can lead to audience withdrawal.
5- The setting is not suitable for the event's theme
Both in person and online, the ideal is to set up a scenario that is in accordance with the theme of the event. The key is consistency. Respect the colors of your company's visual identity. The setting can be more relaxed, but without running away from professionalism.
6- Preparing long and monotonous lectures
The best thing is that your event is about an hour long. Even if a given event lasts a full day or two, each part of this schedule should not exceed 60 minutes. This is the average time that the audience manages to stay focused on the main topic. The dynamics of the online lecture is also very important. Interactions and gamifications between one agenda and another contribute to keeping everyone connected.
7- Not having a plan B
As much as you prepare, things can get out of hand. Therefore, it is important to plan images or videos that will be shared with the participants in case of delays and changes in the schedule, for example. Leave the texts for notifications, posts and emails ready.
Think of a schedule that replaces the main one, in case a problem occurs. Make sure that the internet is 100% at the place of transmission, but leave a second option prepared in case the first one has any problems. Define who will be the people responsible for executing the backup event (host, communication and transmission team).
8- Not having effective planning
The planning serves for the initial definition of everything that must take place during the corporate event. For the service to work from start to finish, it is essential to carry out a general survey of each element that involves the execution of the work, such as budget, necessary team, recording and distribution location, dissemination methods and especially the audience that will be present.
Without this basic information and an activity plan for each action, it is almost impossible to organize a good event. In some cases, the planning may even seem superficial due to its simplicity, but believe me, having it will make all the difference in your business.
Need help planning and hosting your event? online ?
A Amplifica Digital is an expert in digital events and has the ideal solution for you.
