Today's tip remains about Facebook Ads!
This text provides tips on how it is possible to create strategies for your B2B company within Facebook Ads. With these tactics you will increase the digital presence of your brand, a product, or a service.
On Facebook, you can create a segmentation by position. However, it is not advisable, since not everyone mentions the position on the Facebook profile. Thus, this type of segmentation is not very assertive, with interest segmentation being more viable.
From these actions you will make a comparison of the results with those achieved in the Linkedin Ads ou Google Ads, for example.
However, to analyze the results you have to keep in mind what your goals are when making a campaign within Facebook Ads, they are:
- Leverage my product or service?
- Increase my company's digital presence?
- Is it brand recognition?
- Do I intend to work my institutional?
- Increase brand awareness within this social network?
- Do a lead generation campaign to increase interest in my product or service?
Whatever your goal, I recommend using Facebook Ads in conjunction with remarketing campaigns. Only then will you understand what the platform can generate from leads and also what will be the cost of these results.
I can explain! Is having a cost per lead of 5 or 10 reais acceptable for your business model? According to a product or service you sell, is the average ticket for your product costing 10 or 15 reais per lead is acceptable to someone who is interested?
Therefore, you should evaluate whether within your product or marketing strategy it is recommended or not that you run campaigns within Facebook Ads.
But I, Eric Klein, always recommend testing these campaigns.
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