Have you ever stopped to think about how technology companies behave in the digital world?
The digital transformation has changed the world and the ways of doing business. With all the technological advances and connectivity, people have more access to information and opportunities in their hands.
Given this, it is essential that companies reinvent themselves and think of strategies to conquer more opportunities. Thus, those who think that technology companies do not need strategies to remain competitive in the digital environment are mistaken.
Even large technology companies need to invest in digital to secure their space in the market.
To exemplify, we can mention the Google Cloud Platform, a cloud computing suite offered by Google. First, it works on the same infrastructure that the company uses for its products aimed at users, including Google Search, Gmail and Youtube.
See how it positions itself on the main social networks:
The posts revolve around Google services, reports about the company, videos of employees explaining Cloud processes. In summary, they use this social network basically to promote their cloud services.
On the other hand, on Instagram they present their employees and their function through photographs. They also publish some of their cases. Its differential is the events promoted only through stories.
On Facebook, Google mixes a little bit of Linkedin and Instagram posts. At the same time that it promotes its services, it presents some successful cases, reporting on the company. The ads are both humanized and illustrated.
Did you notice how the company adopts a different strategy for each social network? Each environment requires specific communication, in addition to building a digital presence, you need to pay attention to the needs of each one.
A Amplifica Digital carried out a study of how the main technology companies behave on social networks, by analyzing this study you will be able to base yourself on creating your digital strategy.
Download this material to understand the evolution of the technology segment. It contains a complete analysis of the market and the new trends adopted by successful companies.
In short, we are in the “Digital age”In which it is essential to maintain a continuous pace of growth and relationship in order to meet the increasing needs and demands of the consumer.
Qualification never hurts! We don't know what to expect in the future, but we can professionalize and adapt to changes to strengthen our digital presence and attract new customers.
Create digital strategies, use technology to your advantage!