Surely you've heard of the term growth marketing, but do you know how to use this strategy in your business?
Here we will explain what this concept means and the benefits of using it. Good reading!
What is Growth Marketing?
We can define growth marketing as growth marketing, a strategy that is being applied to enhance sales management and customer retention in companies from various segments.
However much the growth marketing be focused on business growth, it's not just about sales. According to the methodology, more important than making a sale is being able to keep that customer. In fact, it is to transform occasional consumers of a product into loyal customers, who even start promoting the brand.
Unlike traditional marketing, the growth marketing aims to generate exponential growth, acting on scientific hypotheses and theses. This strategy is present in all marketing channels and can be worked in different ways to achieve a goal.
Despite the concepts of growth marketing e Growth Hacking, aim to generate growth in a scalable way, it is important not to confuse them. While the growth marketing works as an expansion strategy, which requires time and effort, Hacking consists of small adjustments and gaps, which can boost the communication channels of a given company.
What are the benefits of Growth Hacking?
The implementation of Growth Hacking in companies, it generates benefits that can contribute to the success of a project – after all, even a quality product needs to be driven by actions that can attract and retain customers. See the main benefits you can enjoy:
- Low costs for great results;
- Scalable growth through constant improvement of actions;
- Accumulation of learning based on results obtained;
- Encouraging creativity within the organization;
- Constant update regarding market trends;
- Possibility of having your most noticed startup in the market.
How to implement Growth Marketing?
Want to implement the growth marketing in your company? THE Amplifica Digital indicates here a step by step that will help in the implementation of this strategy:
Identify your target audience
Identify the groups of people who are most likely to do business relative to others. Perhaps the majority of your customers live in a specific area, whether they are mostly men or women, are of a certain age or income, or have a certain level of education. Once you've defined your target audience, it's time to identify niche audiences in that target audience.
Select your dissemination channels
Recent research indicates that there are more than two hundred social networks online. Among so many options, it is necessary to choose the one that has the greatest reach with your target audience.
Read our text: One-channel marketing, what is it and what are the benefits? , in it you will see how you can use multiple channels in your strategy, as long as they are the right channels for your audience.
We've separated some platforms that can attract leads to your business:
O Facebook is by far the largest social network in the world.
Most of your users access the platform using a mobile device, which means that any content you upload to the site needs to be mobile friendly. Almost a third of its users are between 25 and 34 years old.
YouTube
People of all ages use and watch videos on YouTube. More than half of the viewers are women, but the site is very popular with men as well.
Additionally, YouTube, unlike other social media platforms, can increase your visibility on Google and prominently display relevant video results on Google's search engine.
As a professional social network, the LinkedIn is the platform of choice for B2B businesses. Estimates show that 57% of users are men and 43% are women.
Most users of this social network are between 18 and 34 years old. Men in this age group tend to use Instagram more than women. Almost one in three Instagram users is a college student.
Want to learn how to use instagram for your business? Click on the image and download our e-book for free!
As stated earlier, there are over 200 social networks online, so it's clear that these are just some of the most popular. You will need time and effort to build a relevant presence in the digital environment. Therefore, choose wisely the channels you will use to get the best results from what you have invested.
In addition to social networks, you can invest in email marketing and your company's blog. Here you will deliver relevant material targeted to your audience. Perfect in creating content, demonstrate that you master the typical knowledge of your industry, using a language that users understand.
Anyway, the growth marketing values data analysis. You need to have information you can measure to see if your marketing strategy is working. In this way, attract leads and create reports on the results coming from your actions on social networks and other platforms.
But be aware that not all successful Marketing actions generate immediate sales and profits, it is necessary to have persistence.
You will need professional help to test the results and assess what is working and what is not.
A Amplifica Digital is ready to help you, we are a performance and results company!
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