Today's tip is about the importance of setting a budget for your digital campaigns.
You start a digital marketing project for 12 months, it is especially important that during those 12 months, you start from the first month to invest a financial amount to make digital campaigns.
An example: The focus channel of your digital strategy is Linkedin. You have a budget of 5 thousand reais to carry out campaigns within the LinkedIn Ads. So this investment of 5 per month will be constant within these platforms, during the months of the project.
Certainly, the execution of these strategic campaigns within Linkedin will improve results over time.
Understand how this process happens:
From the first month you already understand the scenario. You will know the cost per lead, which creative piece and path, service or commercial speech, which text strategy worked the most, that is, converted more leads within Linkedin Ads.
With this knowledge, you already understand the best strategies to use in the next creative campaigns.
Thus, having a regular investment will help you understand the cost per lead and per click. You’ll also know which creatives convert the most into your digital strategy.
If you have an e-book that talks, for example, about technology governance or IT management and that e-book converts and brings more leads, it is certain that you will use this e-book throughout your digital strategy to generate more conversions.
Thus, you begin to understand what converts the most for your audience.
Thus, it is important to have a regularity in your investment. Also define a budget, even if it is minimal, over these months. This does not prevent that in the best month (the one that you have a specific budget or event or that you want to accelerate a strategic action) you increase the budget.
However, the most important thing is that during these 12 months you have a budget, even if minimal, defined. This attitude will take your company to another level that is not just organic publications.
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