Importance of social media for your business

Do you know the importance of social networks for your company? Here we point out some factors that are decisive for your digital strategy. Good reading!

Organizing in networks is inherent to the human being. In this way, we establish relationships of friendship, work, in short, basic connections of coexistence. It would not be different in the virtual world. Because it is characterized as a non-linear and decentralized structure, the internet has become a fundamentally horizontal and fertile field for social networks.  

Space occupied by social networks 

Currently, social networks are used to share information and knowledge. Finally turning into a useful space to expand business and leverage brands. 

Brazil occupies the 4th place among the most active countries on the internet, so, regardless of its size, it is essential that companies take advantage of social networks (Facebook, Instagram, Linkedin and others) to increase their chances of negotiating with their audience -target. 

What are the benefits for companies that use social networks?

 Among the many benefits offered by social networks are:

• Segmentation of the target audience: it makes it possible to reach the ideal customer, which positively interferes with the conclusion of the negotiation;
• Direct contact with the consumer: it facilitates providing feedback to the customer and knowing what their expectations are with the company;
• Increasing the company's visibility in the market. 

How can companies use social media? 

Organizations must start thinking about how to use the information age to their advantage. A good way out is to hire a trained professional to be responsible for the company's image in the website . 

O social media, it is perfect for this job because it has good communication and writing skills. In this way, it is easier to create content that assertively dialogues, which guarantees a good relationship with the public.

Therefore, the performance of the Social Media to maintain a good image and your company's reputation.

What does social media do?

 Social media is responsible, among other things, for: 

• Create specific content for each social network;
• Update social networks;
• Analyze the best time to publish;
• Direct the posts on social networks, aiming to improve the company's results; 
• Manage engagement and track results on networks;
• Interact with consumers;
• Monitor mentions of the company;
• Mediate conflicts;
• Make reports on the virtual performance of the company;
• Use the data taken from the reports for planning strategies for campaigns;
• Development of organic campaigns. 

Finally, social media creates actions to maintain respectability and make your company popular on networks, which is a great way to maintain competitiveness. 

We are in a new era! It is necessary to adapt so that your company is not left behind by the competition, surrender to the call of networks.

How often should I post on social media?

Certainly you have an active social network, and when accessing that network, you are looking for quality content with which you can interact.

We have already pointed out in the previous paragraphs the importance of social networks for the digital marketing of your business.

It's not good for your company for your client to access your page and see that the last publication is from months ago.

The frequency of postings is fundamental within the strategy of social networks. Maintaining the correct posting frequency - according to the consumption cycle of your product or service - increases interest in the brand.

What is the right frequency of posts?

First of all, it is important to note that each social network will have a different posting frequency. Often the same subject will be disclosed in different ways in each social network, according to the main characteristics and form of consumption of the content by the public. 

This is due to several factors, such as the public using the network, technical features and the type of content produced.

However, don't post any content just to fill space. The relevance and quality of the content are key elements to gain the attention of your audience. 

Build a plan for all your actions on the internet and establish a performance strategy. In addition, keep up to date on news and trends in your area, in order to be the first to address issues in a complete and strategic way.

Finally, to find out what is working or not with your audience, evaluate all your activities. In this way, you will be able to evaluate the development of your strategy in relation to the established goal.

So, let's go to the ideal frequency: 

Instagram

No Instagram, a daily publication is enough. However, it is okay to do up to 3 publications per day, if they are really relevant. 

Don't forget that on Instagram Instagram has now gone from photos to videos, pay attention to the quality and message they convey.

 Instagram has a very useful tool, stories. Use them strategically and make a difference in your engagement. 

Facebook

No Facebook, the recommendation is that a maximum of two publications be made on the day. When you have a high frequency of posts, the total number of clicks will be higher, but the engagement on each one is likely to be less.

Thus, if your business is still gaining space on social networks, try to start with fewer posts. 

LinkedIn

O LinkedIn is the perfect social network to help you become a reference in your field. In this environment, the connection between professionals and companies is very easy.

Therefore, as you will speak directly to professionals here, focus on quality, not quantity. You can publish between once or three times a week, sharing content from your blog or writing articles.

YouTube

To maintain public engagement, it is recommended to keep at least one fixed weekly post.

No YouTube , it is extremely important to establish the days of the week and the times when new content will be published. So your followers will get in the habit of accessing your channel on that date. This will also contribute to gaining subscribers.

Anyway, when it comes to publications on social networks, it is good to keep in mind a division of about 80% of your posts are informative, attractive and aggregating content. The other 20% should only be dedicated to content with products, sales, promotions.

Make browsing your page a good experience for the user.

Important numbers about social networks

Surely you use some social network in your daily life. You are not alone in this routine. We bring here some numbers so that you can understand how to position your company in the digital world.

Facebook, Instagram, Linkedin, Youtube and other social channels attract more people every day, so the number of users on social media is growing every day. (You can see this on the website LiveStats.)

In view of this, how to follow all this transformation?

Initially, see below some numbers of the main social networks and according to this scenario, simultaneously, imagine how many opportunities a company can achieve with Digital Marketing:

• Currently, Facebook registers almost 1,45 billion daily active users, that is, it corresponds to 48 million additional accounts compared to the last few years.
• The number of active users on Instagram per month is 800 million. Being that, there are 500 million active users per day. In addition to 300 million stories released daily and concentrating in the same way 25 million companies.
• LinkedIn is where the greatest number of professionals gather to connect and learn. Some other numbers about LinkedIn:

• In the world there are more than 774 million of registered professionals
• 61 million from senior-level influencers
• 40 million of decision makers
• 10,7 millions of opinion leaders
• 6,8 million of executives
• 3 million of people with MBA

In summary, with Digital Marketing it is finally possible to expand the reach of a brand and from there, attract new business with a relatively low investment.

What is the profile of users in each Social Network in Brazil?

Research such as that carried out by World Internet Stats indicate that in Brazil there are 149,1 million users on the internet, we are second only to China, India and the United States of America.

This number represents about 70% of the Brazilian population and 85% of these internet users in Brazil browse the web every day.

Just like the one presented previously, another important fact for those who work with digital marketing is that almost every Brazilian Internet user is on social networks.

Which confirms once again the importance of social networks for business. 

But talking about numbers in relation to Brazil is very comprehensive, the country is immense and includes countless cultures and profiles within itself, that is why we dismembered this data and brought information that concerns each social network: 

Division of social networks by gender:

The social networks preferred by companies:

Facebook:

• More than half of the public is between 18 and 34 years old.
• About 130 million Brazilians have Facebook.
• 95% access facebook via cell phone.
• Facebook is the second most visited website on the internet.
• 98% of companies use facebook.
• The average organic reach of posts on the Facebook page in Brazil is 8,5%, against 8% globally.
• Posts on the Facebook page have an engagement rate of 4,22% in Brazil, while in the world, the average is 3,75%.

Instagram:

• 70% of Brazilians who have access to social networks claim to have an Instagram account.
• 67% access Instagram several times a day.
• 83% of respondents follow a company or brand on the social network.
• 48% say they have already purchased a product they knew through Instagram. 
• 47% bought something that was referred by someone on Instagram. 

Twitter:

• Most are between 21 and 44 years old.
• 39% are married, 38% are single, 17% are in a relationship and 6% are divorced or widowed.
• 50% have no children.
• 94% participate in the purchase decision at home.
• 75% said they are loyal to the brands they consume. 

LinkedIn:

• There are more than 32 million users on LinkedIn in Brazil.
• It is the main social network with a professional nature.
• 99,7% use LinkedIn for reasons unrelated to job search as the common census imagines, but for networking, personal marketing and search for partnerships. 
• 1 in 4 users have postgraduate degrees. 

YouTube:

• The majority of users are men, while women occupy only 38% of the audience.
• 31% of users access the platform to access learning content.
• 10% of YouTube content consumers are LGBT +.
• 96% are young from 18 to 34 years 
• 68% like to see advertisements that are related to the topic of the video they are watching, however, they prefer those that are short. 

In addition, it is important to remember other data that we have already pointed out in previous texts: 

• First, the majority of Brazilians (61%) access social networks via mobile devices.
• According to Digital Report 2019 most internet users are between 18 and 44 years old.
• As women they are more active on social networks, that is, they click, like and share much more than men. 

Anyway, knowing what each social network's profile is like helps to create less robotic content that can bring a positive return to your brand.

13 Tips for Your Business to Succeed on Instagram

First, we cannot ignore the social changes brought about by technological innovations. Today, with a single piece of equipment the size of a palm, it is possible to get in touch with people from all over the world, share photos, be present even from a distance.

 Now, instagram is a social network made for that moment!

As its name suggests, Instagram is a social network that aims to convey the now. It was designed to be used on cell phones (even if it is possible to access it from computers, posts are not allowed). Because it was designed in this model, Instagram achieved enormous success with the popularization of smartphones. No wonder Mark Zuckerberg, founder of facebook, bought Instagram. Certainly, he glimpsed the existing potential in the social network.   

Why does your business need to be on Instagram?

Currently, Instagram has positioned itself as a highly profitable advertising network. Because, as it is extremely simple to use, it enables enormous engagement with users. Therefore, it reaches very diverse people in terms of age group, social class and gender, that is, it is easier to segment to reach your target audience.

Some important data about Instagram:

• Brazil occupies the 2nd position in the ranking of Instagram users.
• 800 million people are active each month. 
• 500 million active users per day
• 300 million stories launched daily 
• 25 million businesses use Instagram.

Amid so many companies how to make a successful Instagram and gain followers?

1. Create a business profile (Instagram Insights). So you can track various analytical data for free.  
2. Follow people with the same interest as yours. In addition to the exchange of knowledge, there can be exchanges of followers. 
3. Post high-quality photos that will catch the attention of your followers. 
4. Fill out your biography concisely and directly. 
5. Use and abuse hashtags, so it is feasible to categorize the public according to the profile of your company. 
6. Make posts more dynamic. Interact with your followers, ask questions in captions, answer comments.
7. Research and study hard to bring something innovative and make your profile stand out.
8. Produce relevant content for the people who follow you. Usually, your followers are on your page because they are interested in your area, be useful and don't digress too much!
9. Find the best time to post. There are software that schedule the publication of posts.
10. Use IGTV, it makes it possible to post longer videos.
11. Invest in stories. Make polls, this will make your follower more comfortable to interact in your company profile. 
12. Analyze the reach of the profile, make reports and, based on the collected data, trace strategies to improve engagement. 
13.  Last, but not least, hire a social media ! Even though managing Instagram is practical, there is nothing better than a professional to direct publications and use the appropriate language for your audience. 

Definitely, Instagram is a great ally in the search for success through digital marketing.

Therefore, use it properly and maintain competitiveness of your company!

The importance of Facebook Ads for your company

Watch the video to understand the importance of Facebook Ads for your business.

Is advertising on LinkedIn Ads more expensive than on other platforms?

Watch the video and understand if advertising on LinkedIn Ads is more expensive than on other platforms. These are valuable tips for your strategy!

Why is it important to do lives on social media?

People are spending more time on social media. Some artists are taking advantage of lives to stay close to their audience. During the Covid-19 pandemic, country duos like Jorge and Mateus, stopped Brazil, being for hours on end one of the most mentioned subjects on the networks. But it's not just artists, you can and should use this feature too. By going live, you can capture your audience's interest for a longer period of time. 

What is a live?

Basically, live is a live video broadcast. Through lives, internet users can follow an event the moment it happens and interact with the content producer through comments and likes. Among the social networks that offer this feature are Facebook, Instagram and YouTube. 

Doing a live in a correct way may be what is missing for you to arrest the consumer on your social networks, as was said at the beginning of this post, people tend to stay longer on social networks, use this to your advantage. 

By capturing your audience’s attention, it’s easier to make a Brand Awareness  and generate more leads. 

Among the positive points of the live is the facility it offers to be performed, we can also mention:

Increases brand reach:

Lives generate movement in your social network, have greater engagement. Rankers and logarithms will leverage the reach your brand on the networks. 

Engage the audience:

With greater engagement, you can increase the number of sales. People who watch videos are more likely to respond to call to action that lead to the time of purchase. 

Generates qualified leads: 

As it is a space that makes it possible to ask questions and where you can provide more information, the leads generated in lives are sure to have a genuine interest in your product or service. 

Low cost: 

In addition to your knowledge, you will only need a smartphone, computer with webcam and microphone.

Creates trust and authority: 

By speaking live and answering user questions, you show that you have mastered the content. For everything to go well make a script and review before starting the live. Study hard so that your knowledge is true and not just an appearance. 

What you should do during the live

1. Make a good description

The description of your live on Facebook and YouTube serves not only as a space to make a CTA, but also to attract new viewers.

Therefore, it is important that your description is attractive, inform people about the content of the live and put keywords to facilitate the location of the content.

2. Interact with the audience

One of the great advantages of doing live is that you can interact with the public, answer comments, ask questions to your audience.

But some people forget to do so and do not exploit all the potential that live can offer.

Things like reading live comments and answering questions may seem simple, but they are able to increase your audience's engagement and make them stay with you longer.

3. Ask accurate questions

One of the best ways to increase your audience's interaction with you is to ask questions.

However, ask sure questions, something that your audience really cares to answer and want to give an opinion.

4. Analyze your results

Stay tuned to the results of your live such as the number of views, average time watched, number of new subscribers, the peak broadcast time.

This data can help you better understand the behavior of your followers, what type of content attracts their attention the most, how much time they spend watching, when they are online ...

So you can test and plan your next lives better to achieve the greatest possible positive impact on your audience.

5. Add a CTA

Lives are not just for giving more visibility to your page or channel, engaging your followers or increasing your number of subscribers.

You can also use them to achieve a strategic goal for your business, such as generating more traffic to your website or blog, generating qualified leads or even selling a product.

To do this it is important that you include a call to action (CTA) in the description or in the comments of your live.

That way, you can also take advantage of your live moment to invite your audience to click on the CTA link.

How do global technology companies behave on social media?

To work with technology is to always be attentive, because an innovation appears at all times. We live in the digital age and it is necessary to renew its strategies to meet the needs and demands of the consumer. People are increasingly exposed to innovative technologies and new trends.

A good way to create new strategies is to know how technology companies behave on social networks. 

The study "How technology companies behave on social media”Will help you in this process.

How do real estate companies behave on social media?

In this social context, where almost all negotiations are done digitally, it is important to maintain a pace of growth and appropriation of the tools available to meet the needs and requirements of the consumer.

An essential step to outline your strategies is to analyze how other companies in the sector behave. The study " The digital evolution of the real estate market, market analysis and new trends”Lists how some real estate companies act in the digital environment.

Do you need help managing your social networks? A Amplifica Digital can help you!