Inbound Sales or Outbound Sales, which is the best for your company?

The market has changed with the advent of the democratization of the internet. 

That is why companies need to look for efficient solutions for their sales process and thus survive in the current scenario. 

Currently, we have some possible prospecting methods such as outbound sales and the inbound sales. It is a challenge to choose the model that best suits your company's challenges.

First you must understand what each model is:

• Outbound Sales is a prospecting model where salespeople are completely responsible for the sale, that is, they must start the conversation and, using sales techniques, discover the customers' pains and desires. 
• Inbound Sales is a bias in the methodology Inbound marketing  that proposes a dynamic different from the traditional one. It does not go to the customer, on the contrary, it attracts him through social networks and other strategies for marketing in digital . Salespeople take an approach only when the prospect shows a certain interest.

In view of this, it is necessary to keep in mind that as well as there are scenarios ideal for using Inbound Sales, there are others in which the most effective is to bet on Outbound Sales.

However, if your company works with technology, we can mention some advantages of using the Inbound Sales:

• It respects the authority of the consumer, who nowadays has more choice and less free time. When he receives a call from a company he already knows and had contact with, the customer shows greater confidence and does not see it as an invasion or annoyance. 
• Increased productivity of the sales team, who will spend less time with inadequate prospects and thus be able to have more meetings with chances of success (+ Meetings = + sales).
• It makes it possible to organize and stimulate growth targets in the short, medium and long term.
• As your actions will be more assertive, spending on CAC (Cost of Customer Acquisition) will decrease. 

All of these benefits are achieved by following a process:

1. The marketing team will identify and attract people who have problems that can be solved by your company and make them Lead. In this process they can use, among other resources, the LinkedIn Sales.   
2. Connect with leads to help them resolve their pain. Launch nutrition campaigns through email marketing, in time these leads will already be qualified.
3. The leads that suit your company must be approached by the sales team, when attracting the customer the sales team must be called immediately to make the first contact. 
4. The consumer should also see his company as a consultancy, thus arousing a feeling of trust that will facilitate the purchase.

Above all, don't forget that the relationship with the customer is what defines the success of a company. Caring for your consumer adds value and credibility to your business. So take the time to get to know the profile of your lead. Important closely monitor changes in behavior, pains and motivations.

 To that end, there are tools like the RD Station , landing page, is CRM (Customer Relationship Management). This software, among other things, manages the relationship between the company and the consumer. These devices help to reduce costs and increase business profits.  

 Integrate your marketing team with your sales team, right away!

Add with a production of content relevant to your company's social networks, that way it will remain active and competitive in the market.

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