Young people, as well as women and os netizens are part of JMN, which are the most influential segments in the digital age.
The childhood High-tech, babynautas or same cyberkids, was born, and developed in a period of technological changes. Generally, they cannot think of a planet without an internet. They feel very comfortable turning on the television, cell phone, browsing the internet and at the same time listening to music.
Thanks to the environment they were born, they acquired skills and competences that previous generations did not have. For them, the separation between the real and the virtual is imperceptible.
They have the ability to perform multiple tasks, and are not afraid of the challenges that come with information and communication technology (ICT). On the contrary, they like to experience the possibilities offered by digital innovation.
Young people set trends for older people, in fields such as pop culture, art, sport, fashion and technology. Well, older people don't have time to keep up with changes. For several issues not discussed here, many of these young people are part of the generation “neither-nor ”, theThat is, they do not study and do not work, so they have more free time.
The number of young people is growing and most of them live in less developed countries. These young people have dreams and face challenges to achieve them. Professionals from the digital marketing industry they need to identify and offer possible solutions to these problems.
With this current scenario, companies need to reorganize themselves to sell to this audience. In addition to being great influencers, there are other characteristics about the performance of young people in the economic environment. Kopler in his book, Marketing 4.0 from traditional to digital, points out some definitions:
-
Initial Adopters:
They are not afraid to experiment! Tthere are new products and they use innovative services that older segments find very risky.
-
Trend setters:
They are agile in identifying and following what will be a trend. Sometimes marketers are unable to keep up with them, but one benefit is that they are sure to direct you to where your marketing should be done.
-
Change agents:
They react faster to the transformations that are taking place in the world, and have an ability to adapt technological advances to their routine.
If your company wants to influence customers, and thus remain competitive, convincing young people is an extremely important step.
For more texts, visit our blog!
See you later!
