The digital transformation and the democratization of the internet have brought new perspectives to the technology market. With that, along with the factor of a greater circulation of information, the need for a new marketing approach arose.
For this reason, the leaders of the companies must adopt new strategies to survive and thrive in the digital age.
- Think, how do you want your company to be in the future? From that view, plan and create strategies to reach your goal. Don't be afraid of transformation!
- Get to know your competitors, and find out what strategies the top performers are using, learn from them and outperform their methods.
- No way, think you already know everything about your industry , learning is a constant and the world is always changing. Strategies that were the secret to success in the 90s no longer fit in the 2000s.
- The success of your company depends not only on technology, but also on good leadership that is attentive to market trends , at customers' requirements .
- The digital age, being dominated by globalization, requires companies to keep up with fluctuations that may affect their sales.
- Regardless of the sector, all companies will need to adapt to the changes that technology will bring. Those who do not adapt to these changes will be on the way.
Modern society has always been fascinated by technology, throughout history, people have dreamed of robots, flying cars and many other things. The difference is that while modern society dreamed, contemporary society is making those dreams come true.
With increasing speed, new ideas emerge, objects are reinvented.
Much is said about innovation, but it is necessary to discuss the term. To innovate, with regard to the market, is to create a product or a process that is new to the sector or company, using new technology.
Innovation is a powerful ally for companies to achieve maintain competitiveness both in the national and international markets.
When it comes to innovation, how does Brazil position itself?
Unfortunately, Brazil occupies low positions when it comes to innovation. According to economist Paulo Feldmann, there are two main reasons for Brazil to occupy low positions when it comes to innovation:
1º- The low number of national companies. According to the Forbes , of the 2 largest companies in the world, only 1% is Brazilian.
2nd - Lack of tax incentives to develop research. In Brazil, there is no tax deduction culture for companies to invest in research.
To understand these two points, it is necessary to understand how innovations arise in the market:
When the country stops generating innovation, it loses competitiveness. If it loses competitiveness, companies become weaker, creating a snowball that results in a negative scenario.
But despite not investing much in innovation, companies in the country are betting more and more on technology. We can use the agribusiness sector as an example, which has incorporated new, more intensive technologies and which have increased productivity. Thus, the sector is now experiencing the so-called “Agriculture 4.0”. There is great technology and connectivity in the field, involving robotics, the use of drones and autonomous vehicles.
However, regardless of the national scenario, be clear that innovation and technology are essential for the survival of your company.
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