You may have heard about lead, but what does it mean anyway?
Lead is a person who is interested in a product, service or something that your company offers them, becoming a lead by leaving their name and telephone number (or email).
The question is how to turn a visitor into a lead in your Digital Marketing actions.
What actions does the user take to become a lead?
- Fill out a contact/quote form from your website or social media page
- Sign up to download an ebook
- Sign up for a webinar
- If you have an e-commerce, when the visitor signs up to proceed with the purchase (shopping cart).
What is a qualified lead and an unqualified lead?
It's not enough to be a lead to bring better results to your strategies, you need to know what stage this user is at. Know the classification made on the leads:
Cold lead: You have his record, but there's been no contact between you for a while. You have data like name and email (or phone), but the lead doesn't trust your brand/company 100%.
Warm lead: He considers you an option to solve a problem, has some doubts about you, your company, product/service, partially trusts your company/brand.
Hot Lead: He already trusts your judgment and offers, understands that you are a good option, is engaged with all your actions and already knows your company/brand. That is, it is a qualified lead!
How to build a database with qualified leads?
In order to have positive results in your Digital Marketing strategy, you need qualified leads, that is, people who know your company/brand, are engaged with your content and need/trust your product/service.
To attract qualified leads, it is necessary that your marketing actions digital marketing industry are aligned with the persona that was conceived at the beginning of the process of mapping your ideal client.
If you haven’t seen the persona post yet, click here.
The process of searching for new leads must be continuous and, for that, efficient actions are needed to help your company in the process of capturing qualified leads.
How to turn visitors into leads for your tech company?
Every businessman wants to see his company grow and sell more. For this to happen, it is necessary to generate more leads. Here's the question: how to turn visitors into leads?
A Amplifica Digital brings in this section tips and information for you to understand how to develop more effective actions that are fundamental to increase your leads and thus help your company grow. Enjoy!
Know your company well
This first tip may seem strange, but it is quite common for there to be companies that invest in digital marketing and do not know how to use the target audience, nor can they meet the demand. For this reason, our first tip is to get to know your company well and its ability to meet what it sets out to do.
define your persona
You already know your company, now it's time to define your persona!
Defining who your persona is is one of the first steps for you to reach your goals in Digital Marketing. That's because that's the only way to build the right look, language and approach for your audience.
The result? The chances of you getting the tone right and converting people into loyal customers are much greater.
Create eBooks/infographics and other rich materials to inform your audience
Here in Amplifica Digital, we firmly believe that ebooks and other rich materials are excellent authority building tools for technology companies. Through this material, you help your customers with their pain and at the same time show that you own the subject. To capture leads you need to build a landing page that asks readers for contact details so they can download the eBook. In this way, it is possible to continue sending information and prepare the potential customer until he is ready to buy.
This is rich material that our audience has taken advantage of. Check out!
Data-Driven Marketing: what is it and how to apply it in my company?
Keep your company blog up to date
Your company blog is one of the best tools for generating leads. Not only does it allow total control of what is said and written, but it also allows for total dedication from the reader. Make sure your company blog is up to date and optimized to generate leads.
Be present on social media
Social networks are fundamental for those who want to generate leads. They are a way to be present in the channels accessed by your ideal customer and are a way to collect even more data about who interacts with you. The reports offered by the main social networks are quite complete and allow you to analyze performance frequently, being able to take action as soon as possible if something is not performing as you imagined. In addition, they are a strategic tool to promote the content you produce and keep your audience engaged, bringing your brand closer to the audience.
Invest in Newsletter
Create a newsletter and place multiple sign-up forms all over your website, blog and landing pages. A newsletter allows you not only to have a regular audience, but also to establish some paths in the midst of all the Internet noise. Prioritize information and news about the market, your clients' results, points of view and other content that adds value.
Transforming visitors into leads for technology companies may not be easy, after all, it is a much more complex service that requires a little more study. But a big part of that study is about your company and your audience! Once this is done, you can adapt the information you have at hand to various digital marketing strategies.
Now that you know how to turn visitors into leads, how about getting specialized help from Amplifica Digital in your strategy?
How can email marketing help attract leads?
When a potential customer enters your page and signs up, email marketing becomes the main means of contact with that potential lead. It will be able to assist in the choice of the consumer to become your client or not.
Email marketing is a powerful tool, as it has a great ability to bring your company closer to your potential customers.
Benefits from using email marketing
- Takes much less time than a phone call
- Possibility of direct and long-term contact with your prospects, leads and customers
- Provides open and click metrics
- Liabilities of segmentation and customization
- Requires low financial investment
- Email marketing increases traffic to your website and the content created on it.
- As a result, good engagement will result in more sales.
- Wide reach, billions of people use email every day
- It has a flexible format that allows the use of images and videos that help promote your brand.
- It guarantees a high ROI (Return on Investment) compared to other strategies.
Types of email marketing
- Newsletter
The newsletter is used to disseminate news, tips and articles on subjects of interest to the user. Your sending is constant.
- Promotional email
The ultimate goal of this type of email is to promote an offer in order to generate conversion. It is necessary to pay attention to segmentation when sending this type of email.
- Seasonal email
This type of e-mail is used for certain occasions or specific periods, for example, to congratulate the lead for some reason or on holidays.
- Blog updates
It serves to notify recipients that there is new content on your company's blog.
- Event invitations
If well segmented, this type of email usually brings a lot of people to events.
- Lead nutrition
Marketing automation with a focus on feeding the lead with a series of our that are related to what aroused your interest in the first contact.
Tips for successful email marketing:
- First, the content of your email marketing needs to be of quality.
- Make your email irresistible, i.e. use short sentences that deliver value to anyone reading it
- Use landing pages to capture more email addresses
- Only place e-mails that have been authorized by customers in your database
- Automate using RD Station or some other tool to create a greater flow of nutrition
- Keep the lead engaged with an ongoing nurturing stream
- Finally, share relevant content based on your interactions.
In short, consumer behavior is constantly changing and it is therefore necessary for new strategies to be created in order to attract and retain customers.
Email marketing is a great tool, because in addition to all the benefits mentioned above, it saves time and money.
Thus, lead qualification is nothing more than identifying whether or not the lead present in your funnel is a potential customer. As much as the lead was interested in your product and even engaged by downloading some materials, this does not mean that he is a potential customer.
A Amplifica Digital can help you attract more qualified leads.
