How strategic female entrepreneurship can transform businesses and inspire new leaders

No episode 93 from AmplificaCast, Eric Klein welcomes Taize Wessner, president of Virtueyes, for an intense and inspiring conversation about trajectory, faith, management and how strategic female entrepreneurship can transform realities.

With a career built on discipline, scarcity and active listening, Taize reveals how she founded one of the largest IoT companies in the country without losing her essence. Her leadership is marked by the courage to make difficult decisions, a focus on results with purpose and a human management that values ​​culture and values. By sharing her journey, she becomes a powerful example for other leaders who want to innovate, grow and occupy prominent positions in the market.

Strong roots that shaped a vision of the future

Taize began her journey at the age of 14, exchanging her allowance for work. This seemingly simple gesture showed her desire to create independence and change her financial reality. During her youth, she immersed herself in the family business, a security distributor, and learned the fundamentals of strategic management and emotional resilience in practice.

Dealing with defaults, tight margins and bank negotiations taught her that not every business model is sustainable. This learning would be decisive in her future transition to strategic female entrepreneurship, based on scalability and customer focus.

“You can’t invest in a model that requires a lot of capital if you don’t have that capital. That destroys the business and you along with it.”

From error to strategy: how Virtueyes was born

After selling the distributor in 2012, Taize accepted his father's visionary challenge: to create a company focused on the Internet of Things. Thus, Virtueyes was born, which became the largest mobile operator dedicated to IoT in Brazil.

From the beginning, the company has grown by listening to its customers before developing any solution. This approach, focused on the real needs of the market, is a hallmark of strategic female entrepreneurship, which integrates empathy, vision of the future and user experience as competitive advantages.

“I didn’t build Virtueyes with an idea. I built it with what the client asked me to do.”

Building purposeful leadership

Leading with purpose is central to Taize's philosophy. Rather than hiring based on resumes, she selects people with a desire to learn and an affinity with the crop of the company. Clarity of roles and a structured feedback cycle ensure team cohesion and a focus on sustainable results.

This way of leading is typical of strategic female entrepreneurship, which values ​​human potential as a driver of corporate growth.

The importance of routine for strategic decisions

Taize is an organization enthusiast and believes that a well-structured agenda is one of a leader's greatest allies. Her weekly routine includes everything from strategic meetings to individual mentoring and client visits, always guided by a clear purpose.

“There is no perfect agenda. There are agendas that work. And mine works for me.”

This clarity allows Taize to make decisions faster and stay focused on what really matters: people, customers and sustainable growth — three cornerstones of strategic female entrepreneurship.

Spirituality as a guide for difficult decisions

Unlike many executives, Taize openly shares how her faith influences her decision-making. For her, spirituality is a strategic resource that brings emotional balance, humility and focus in times of crisis.

This inner confidence reinforces your courage to face adversity and make difficult decisions — an essential skill for any leader within the context of strategic female entrepreneurship.

Innovation comes from active listening

One of the most powerful points of the conversation is Taize’s vision of innovation. She believes that the best solutions come from direct contact with the client’s reality, and not from closed-room meetings. This means she is always present in the field, listening, observing and learning.

“Innovation is not born from air conditioning. It is born from the field, from the customer’s pain.”

This proximity to the market allows Virtueyes to anticipate needs and deliver customized solutions, a highly effective approach in strategic female entrepreneurship.

Inspiring other women to undertake with purpose

At the end of the episode, Taize shares some straightforward and empathetic advice for women who want to grow in the business world. According to her, self-confidence, attitude and resilience are essential to breaking through invisible barriers.

“Don’t wait until you’re ready. Start. Learn. Trust yourself.”

Strategic female entrepreneurship requires women to lead with intelligence, sensitivity and courage. Taize emphasizes that success begins with accepting that mistakes are part of life, and that comparing yourself to others is a path that sabotages your own evolution.

Conclusion: the power of leading with strategy and essence

Taize Wessner's story goes far beyond a successful business career. She represents the most powerful aspect of strategic female entrepreneurship: combining business vision with purpose, growth with values, innovation with humanity.

With discipline, courage and a genuine connection with customers and employees, Taize shows that it is possible to build solid, profitable, human companies and, above all, lead with truth.

If you want to understand even more about how to apply the strategic female entrepreneurship in your business or career, be sure to watch episode 93 of AmplificaCast. There, you will find valuable insights on leadership, business culture, faith, discipline and strategic decisions that build solid and purposeful businesses.