In our sequence of tips, we now bring one about Facebook and Instagram. You can ask yourself what is the relationship of these social networks with your company, since their performance is in the B2B model.
Our CEO, Eric Klein, explains the importance of considering the Facebook and Instagram in your digital strategy. First, answer that question:
Do you have a Facebook or Instagram profile?
Your answer will probably be yes, because most of the people we close business have a profile in social networks. Therefore, remarketing campaigns are something that your company needs to focus on right now.
What is a remarketing campaign?
Do you know when you access a website, for example do a search on Mercado Livre, and search on boxing glove and when you access your social network, you start receiving ads related to that research done on Mercado Livre? This is the famous remarketing ad.
But how important is this to your company?
What is needed for a B2B company to understand about remarketing. Imagine that the person who receives the advertising, whether within LinkedIn or within Google Ads, he already has a Facebook or / and Instagram account. The moment she accessed her website through a digital strategy, if she accessed her website with Facebook open, either on her cell phone or on her computer, Facebook probably captured that pixel via the Facebook pixel. It is now important that these captured people be installed on your website via the pixel.
It is essential to do targeted advertising, only to people who have accessed your site. You can create remarketing strategies for those who have visited certain pages on your site in the past few days.
So you need to leverage a product or service and that's why you made a campaign inside LinkedIn, Google Ads and there the user accessed your site and he had Facebook or Instagram open and so it was captured inside the Facebook pixel that was installed on your site.
So it's time to start doing targeted advertising only to people who have interacted with your site.
Imagine that a user accessed your site and at that moment he had his Facebook account open. It is possible for your website to capture that cookie, that information from that user. That way, the person stays within the Facebook pixel installed on your website.
So we are also able to make a targeted advertising strategy, with a much smaller budget, keeping present for those people who interacted with your site, whether in the last 30, 14 or 7 days. In this way, your company starts to close the circus, that is, you campaign within LinkedIn, Google Ads and also Facebook Ads for remarketing campaigns, with a much smaller budget. Because the volume of people who access your site per day is lower, depending on your segment. If your company is B2B, it is likely that the volume of accesses to your site is not large and you will be able to close the siege, creating a strategic campaign, aimed at that product or service that you want to leverage.
I hope you enjoyed this tip. To access more content, visit our blog!
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