Our CEO, Eric Klein, points out practical tips for companies that operate in the B2B market, that is, companies that sell to other companies.
Right now, where people are most online due to Covid-19, keep your LinkedIn company page up to date. To do this, make publications, publicize your product or service, share internal actions of your company. In summary, keeping your company page up to date is essential.
If you have a commercial team and it does prospecting, that is, it needs to generate new meetings so that new presentations are possible, resulting in new business. It is also important that you use LinkedIn ADS strategically to leverage your company's digital presence.
What are the strategies for LinkedIn Ads?
Imagine that your company, or that your sales team speaks to decision makers.
That is, who decides whether to buy your product or service. Thus, it is essential to create CEO strategies using LinkedIn Ads with the most commercial speech, to schedule more meetings, more presentations. Another technique is to do strategic campaigns that advertise your product / service, or that takes rich material to make conversions within LinkedIn.
However, the main objective of the strategy within LinkedIn Ads is to increase the amount of leads for your company. Because more leads enter your base. When it says leads, it is the people who have predisposed themselves to an action of digital marketing industry within your company's LinkedIn. In this way, they put their name, phone number, position, company name and thus converted to their base. It is important that you increase the qualified quantity in order to be able to generate new opportunities.
Now, due to the pandemic, digital prospection and online meetings are needed.
So, on the one hand, you have your commercial team that does digital prospection and in return, you have LinkedIn Ads as a platform to run campaigns targeted at these decision makers. Then your brand, your company, begins to grow in the digital world. That way you start to have the possibility of new opportunities.
For more tips, visit our blog!
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