Web3 and the future of digital innovation

No episode 108 do AmplificaCast, Eric Klein receives Thiago RüdigerCEO of Tanssi FoundationFor an insightful conversation about the paths of Web 3 and its direct influence on the future of technology, business, and the internet as we know it today. With solid experience in the financial market and the crypto universe, Thiago connects the past, present, and future with clarity, depth, and practical applicability for leaders who need to make strategic decisions now.

More than just explaining concepts, the episode shows how the new generation of the internet is transforming how companies operate, how data is handled, and the role of blockchains in building more efficient and reliable models.

The new era of the internet

To understand the impact of Web 3, Thiago proposes a historical reading of digital evolution. First came Web 1, marked by content consumption. Then, Web 2 opened space for interaction, social networks, and digital platforms. Now, the third phase introduces something entirely new: digital ownership.

This stage brings about an internet based on protocols that allow individuals and companies to own their assets, contracts, and data without relying on intermediaries. Behind this are blockchains, smart contracts, and decentralized models that underpin the current ecosystem.

According to Thiago, this transformation changes the logic of business and creates a more transparent, secure, and programmable environment—a leap that opens doors to models that were previously impossible to structure on the traditional internet.

How companies benefit from Web3

One of Thiago's most valuable contributions in the episode is his objective explanation of how Web3 impacts companies in different sectors. He highlights that adopting this technological layer brings concrete benefits, such as:

• structural safetythanks to immutable records

• Reducing intermediariesreducing costs

• automated processes, through smart contracts

• native globalization, without dependence on traditional banking systems

• greater operational efficiency, especially in payments and audits

This evolution is not merely technical; it represents a profound shift in the design of digital products, financial services, and platforms that rely on trust.

Thiago's journey to Web3

Thiago shares a bit about his journey, which began at Squadra Investimentos, where he spent almost a decade and developed the analytical vision that accompanies him to this day. His interest in blockchain arose there, when a colleague introduced him to the first applications of Bitcoin and Ethereum.

Over time, this interest turned into study, then practice, and finally a career. His time at Transfero marked the beginning of a more in-depth involvement, dealing directly with stablecoins, digital payments, and decentralized models. It was this experience that solidified his understanding of how Web 3 connects to the real financial market.

The origin of the Tanssi Foundation

The Tanssi Foundation emerged from the realization that many companies wanted to have their own blockchains, but were hindered by two factors: cost and technical complexity. Building a blockchain from scratch can take years and requires highly skilled teams.

The solution found by Thiago and his co-founders was to create a framework that eliminates these barriers. With it, any organization can structure its own network in a matter of minutes, without needing to write code or build its own infrastructure.

This approach accelerates go-to-market, reduces operational costs, and broadens access to technology, an advancement that directly contributes to making Web3 no longer a territory restricted to a few specialists.

Infrastructure that functions as a service.

During the episode, Thiago clearly explains how Tanssi transforms blockchain creation into a service similar to what AWS did with servers. The company offers a ready-made, scalable, and secure layer.

Customers pay for usage through a utility token integrated into the protocol, which functions as access credits for the service.

This ensures predictability, flexibility, and a robust structure, but with a simple user experience, eliminating the need to deal with the technical complexities behind the operation.

This logic aligns with the very philosophy of Web 3: decentralizing power, simplifying access, and making complex processes accessible to companies of all sizes.

Brazil as a power on the global stage.

Thiago points out that Brazil is experiencing a unique moment within the global ecosystem. The country has become a benchmark not only for its innovative regulatory environment, but also for the high level of adoption of digital solutions and fintechs that are growing at an accelerated pace.

Models like Pix, Open Finance, and the movement of tokenization This places the country among the most advanced in the world, both in transaction volume and maturity of use. This combination creates fertile ground for the development of solutions that use Web3 as a foundation.

This is why Brazilian companies have been gaining prominence in asset tokenization, programmable credit solutions, and decentralized infrastructures.

Challenges that still need to be overcome

Despite all the progress, Thiago acknowledges that the sector still faces significant challenges. Among them:

• shortage of skilled professionals

• The need to educate the market about the true potential of the technology.

• Uneven speed of regulation between countries

• Technical maturity is still concentrated in a few global centers.

Despite this, he believes that the natural evolution of Web 3 will follow the same path as the traditional internet: over time, the infrastructure will become invisible and the user experience will become increasingly fluid.

The human side of innovation

In a poignant moment of the episode, Thiago shares how the untimely loss of his mother impacted his personal and professional life. This event made him rethink his priorities, purpose, and the role of technology in real life.

Based on this experience, he emphasizes that Web 3 should serve to create autonomy, security, and opportunities, and not just to create sophisticated technological solutions.

For him, innovation needs to improve people's lives and make business more fair, accessible, and transparent.

Want to understand in practice how Web3 is shaping the future?

Watch now Ep108 of AmplificaCast with Thiago RüdigerDiscover how this new internet architecture is transforming businesses, creating new markets, and accelerating the future of digital innovation. If you want to position yourself ahead of the technological curve, this episode is essential.