This text is a continuation of the “Building your company's digital environment".
Where I talked about the importance of defining a campaign budget throughout your project digital marketing industry.
When it comes to funds, another point to think about is what to invest in. Especially if you're just starting out and don't know which channel to invest in to generate more leads for your company.
My tip in these cases is to test on multiple platforms. You must direct part of your budget to run campaigns within the Linkedin Ads, another for Google Ads and for the Facebook Ads.
Certainly in the execution of this campaign you will already be able to understand which channel converts the most qualified leads from your digital strategy.
In short, suppose that the channel that converts the most is Linkedin Ads. Then you must turn the key in your Linkedin Ads campaign.
Follow the same thinking if it's Google Ads or Facebook Ads.
When I talk about turning the key I'm talking about increasing the budget on that channel that generates more results for your company.
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Hugs and see you soon!
