With the advent of the democratization of the internet, the market has changed. That is why companies need to look for efficient solutions to survive in the current scenario.
For maintaining competitiveness in the digital age it is important to maintain a growth rhythm, taking into account customers' requirements and bet on innovation .
What benefits can technology bring to your business?
Although more competitive, the digital age is more democratic. A small business can compete with a renowned one in its sector if it invests correctly in digital marketing industry .
The technology offers solutions for several sectors , but to exemplify its importance we will use the real estate market.
In the past, the sector's campaigns were handcrafted, being shared in off marketing.
Unlike the ads of decades ago, today publications have numerous photographs and even videos , saving consumer and business time. Because even before making a contact, customers already decide if they have a real interest in the property.
With the emergence of the internet and the popularization of smartphones, consumers have thousands of ads in their hands and, consequently, they can buy or sell real estate without the need for intermediation.
What resources are already available for the real estate sector?
Technology is extremely important when it comes to saving time. Therefore, the real estate sector has been innovating and using some devices, such as:
Virtual reality
- Virtual reality is a major resource used by the real estate sector. Because, using only a 3D glasses, people can see all the details of the property, without having to go to it.
Artificial Intelligence
- Currently, the number of robots or software working in the place of humans has grown. Specifically, it is used in automatic customer service through chatbots and automated evaluators.
beacons
- Another innovation is a new communication strategy used by the sector, the beacons, which in free translation means “lighthouses”. These “headlights” are proximity sensors that communicate via bluetooth with the smartphones of potential consumers, transmitting information in real time about the property.
3d printer
- In this field, 3D printing is used in the prototyping of parts for buildings. Some companies are using this tool in the manufacture of entire houses. Certainly, the high point of this technology is the ease and speed to create parts.
Big Data Analytics
- Big data is a tool that gathers information about the neighborhood, buying and selling sites and crime rates of a region, bringing a complete analysis to the real estate agencies. This information brings more transparency and ensures better customer service.
In short, the technology provides resources that allow you to instantly observe the results on the generation of leads . It is extremely necessary to monitor the evolution of your business, regardless of the sector it occupies. An important tool in this process is the CRM . With this system it is possible to register all steps communication with the client, send e-mail directly from the platform, in addition to scheduling visits.
The use of technology is essential for current negotiations.
Companies that do not make these adaptations will be left behind in the economic race.
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