Welcome to 10ª edition from the Newsletter da Amplifica Digital! Here, we bring content, blogposts and rich materials that can make a difference in your digital strategy.
We hope you enjoy it 😊
🌎 Important news from the Digital World:
→ Google creates Drive-based Newsletter platform. The Newsletters trend is all the rage in recent years. The offer of in-depth and synthesized information that this channel generates has interested both the B2B and B2C segments. In the last year Facebook also launched its own Newsletters platform. Does your company already use this strategy?
→ Google is criticized for dominating online advertising in Europe. The European Council of Publishers (EPC) has filed a complaint against Google's digital advertising model, which made $147 billion from online ads in 2020, more than any other company in the world. This process says a lot about the digital model and its efficiency. What is your business's relationship with Google Ads.
→ Instagram maintains higher engagement than Facebook. A study by Emplifi found that branded posts on Instagram had higher engagement than Facebook. While Instagram managed 35 interactions per thousand impressions, Facebook only recorded 5,3 interactions per thousand.
The importance of a well-structured website for your business
It is a fact that a website is the online storefront of a company. It presents not only the products it offers, but also its purposes, culture, collaborators and the way it operates in the community around it. But a common question is: how do I know what are the best practices to optimize ranking, gain authority and, finally, generate business for my company through my domain?
Checklist: what should be on my company blog
What are the benefits of a blog?
- Authority: demonstrate all of your company's expertise in your market.
- Educate your target audience: Show them how your product or service can solve pain.
- Google your business: more visibility for your brand.
But, it's no use just having a blog if it's not complete, the information is wrong, it's not updated, there are no SEO metrics, among many other mistakes your company can make. You need to follow some essential strategies to get good results with your blog.
Do you already know them?
Top Sales Trends in 2022:
A Amplifica Digital hopes that this year will be successful for your company. For this reason, we have brought some trends for 2022 that can influence and impact the B2B market, so that you can create your planning in an informed way. Enjoy reading!
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