We are happy to share with you our new amplificanews 28th edition with the latest B2B digital marketing trends for the second half of 2023.

the marketing automation is one of the main trends for the coming year. Also, with automation, B2B companies can sell at the right time to those who are already mature to buy.

In addition, the personalized shopping experience is another important trend, allowing companies to offer a unique and personalized experience for each customer.

Artificial intelligence it is also gaining traction in B2B digital marketing. In this way, with the use of AI, companies can offer better services at a lower cost compared to their competitors.

Another important trend is the omnichannel, that allows companies to offer a consistent experience across all sales channels.

In addition, the videos and the live commerce are also gaining popularity in B2B digital marketing.

With the use of videos and live streams, businesses can increase engagement and interaction with their customers. Also, optimization for local SEO is another important trend, allowing businesses to improve their online presence in their geographic area.

Finally, the high-quality content remains a major trend in B2B digital marketing. With relevant and informative content, businesses can attract and retain customers.

We hope these trends will be useful for you in your B2B digital marketing strategies for the second half of 2023.

quick update

See below a compilation of interesting content.

TTwitter competitor hreads debuts with publis and already exceeds 10 million users
According to Mark Zuckerberg, the new social network added record numbers in the first 7 hours of existence. However,
as soon as it anticipated the launch of the new social network, Meta communicated some peculiarities
that you want to apply to Threads. see content

Google Analytics 4: check out the main changes and features
New version of Google's website analysis tool promises to carry out analysis
cross-platform and, in addition, will replace Universal Analytics. see content

Facebook and Instagram Verified Seal arrives in Brazil for BRL 55 per month
Meta Verified is starting to be tested in Brazil. In addition, Brazilians will be able to authenticate their profiles for BRL 55 per month,
where the value is for each platform. Therefore, anyone who wants to have the benefits in both will have to pay R$ 110 monthly.”
see content

Instagram launches new option to see interactions between users
“The social network has released an update that brings the option “Shared Activity”,
that lets you see all interactions between users since they started following you.
Additionally, the feature is similar to Facebook's "View Friendship" option, which shows interactions,
photos, mutual friends and more.”see content