Apê11 is your simple, economical and transparent real estate to buy and sell ready-made houses and apartments in the best regions of São Paulo. Its services have real estate agents specialized in small regions of the city.
Challenge
Create layout for social networks that follow the visual identity of the brand and that could convey the values of the brand.
Find a creative path for ads.
In order to dialogue directly with the target audience of Apê 11, a study and some tests were carried out until reaching the current creative path of their social networks. The focus is on sans serif typography and with different weights creating an information hierarchy, that is, the words that need to be highlighted are in bold and the rest of the information is like a medium weight. The illustrations, besides being informative and dialog with the informative content, give the necessary charm to the creative piece. The images of the apartments are treated and placed in ideal formats for social networks. The ads are created in different formats: Facebook, Instagram, Linkedin and Stories.
Social Rede
Last but not least, we created a coherent creative line to make the Apê 11 brand known throughout its communication channels.
