Employee: paid enemy?
“Destroy your enemies by making them your friends.” — Abraham Lincoln Chapter 1) Understanding the “enemy” within Since the beginning of the Industrial Revolution, the relationship between employees and employers has been (and…
“Destroy your enemies by making them your friends.” — Abraham Lincoln Chapter 1) Understanding the “enemy” within Since the beginning of the Industrial Revolution, the relationship between employees and employers has been (and…
The beginning of it all... The beginning of Valmir Colodrão's inspiring journey took place in Diadema, an area marked by challenges and the need to coexist with poverty and...
In the last episode of our AmplificaCast, we had the opportunity to learn about the inspiring journey of Raquel Padovese, Marketing Director at Skyone, a fast-growing company. The history of…
February 24, 2024 marks what would have been the 69th birthday of Steve Jobs, one of the greatest visionaries and innovators in modern history. To pay homage to this icon,…
Digital marketing is undergoing a transformation driven by the enormous volume of data available about customers and the use of innovative technologies such as Artificial Intelligence (AI) and machine learning. These…
We live in an era of profound volatility and great uncertainty. Crises such as wars happening around the world, the imminent return of the Covid-19 pandemic, dengue outbreaks and economic recessions…
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos Defining branding It may seem strange, but many entrepreneurs and managers…
Origins of Facebook Many things have changed since Facebook emerged 20 years ago, in 2004. From a modest social network created by students in a Harvard dorm, it…
Closing big deals with other companies requires something more than traditional sales approaches. We are talking about agreements with high involvement of both parties, multiple stakeholders and…
Introduction: Website performance and optimization are critical elements for the success of any online business today. With the increase in the use of mobile devices, it is…
In 2014, tech mogul and Microsoft co-founder Bill Gates made a series of bold predictions about what the world would be like in 2024. At the time, some of his…
Introduction to omni-channel marketing: definition and importance in the digital era Omni-channel marketing is an integrated approach that aims to offer a consistent and continuous customer experience, regardless of the channel…