Working with influencers in cosmetics companies has gone from being an "extra" in marketing efforts to occupying a strategic position in launch campaigns, awareness campaigns, and conversions.
For a long time, ROI and ROAS metrics were treated as synonyms within digital marketing strategies. But this confusion, more common than it should be, can be detrimental to…
Black Friday 2025 confirmed what the market had already been noticing: the biggest promotional date of the year has changed, and for the better. It's no longer just about "low prices" and...
For a long time, marketing was treated merely as a support area, responsible for "promoting" products, running seasonal campaigns, and managing visual communication. But the landscape has changed, and…
In a market where new competitors emerge every day and customer expectations change at an accelerated pace, brands that stick to the same message and positioning for too long...
The search for lead generation is constant in B2B companies, especially in markets with complex sales. But there's a strategic error that still goes unnoticed by many managers: focusing…
You invest in a digital presence, maintain active social media, create paid campaigns, have a beautiful, well-designed website… but at the end of the month, the numbers don't add up. The company…
Marketing for global companies isn't just a matter of translating campaigns and following brand guidelines. When multinationals operate in Brazil, the challenge takes on a new dimension: adapting the tone…
What is internal communication in companies? Internal communication in companies is much more than just passing on information. It's a set of strategies that connect employees to the culture, the…
Social media management for businesses isn't just about maintaining active profiles with occasional posts. In an increasingly competitive digital landscape, it represents a fundamental strategy for…
In the AmplificaCast episode, Elena Crescia, curator of TEDxSãoPaulo, shares valuable insights on how to turn ideas into inspiration. Born in Argentina, Elena tells how she arrived in Brazil 22 years ago…
Discover with Guilherme Bonaroti how active listening can transform your leadership and create more productive and engaged teams.