The search for lead generation is constant in B2B companies, especially in markets with complex sales. But there's a strategic error that still goes unnoticed by many managers: focusing…
You invest in a digital presence, maintain active social media, create paid campaigns, have a beautiful, well-designed website… but at the end of the month, the numbers don't add up. The company…
In the B2B universe, building solid brands is essential to gain the trust and preference of decision-makers. As Leticia Guilhermino, marketing specialist and representative of…
Growth marketing strategies have become a key part of the success of digital marketing campaigns in recent years. In this context, the term “growth” goes beyond conventional tactics…
Exploring B2B marketing: strategies and insights for success Maryse Cunha, Head of Growth Marketing at Iblue Consulting, dives into the fascinating details of B2B marketing. She shares about her incredible…
In episode #29 of AmplificaCast, Eric Klein, CEO & Founder of Amplifica Digital, shares valuable insights into Account-Based Marketing (ABM). It highlights the importance of tailoring marketing efforts to focus on personalization for specific accounts, going beyond leads. Whether you work in marketing, are an entrepreneur, or are in sales, this episode offers practical tips and insights to transform your traditional marketing approach to account-based marketing. Visit our official AmplificaCast channels for more details and to improve your marketing strategies.