The rise of Social Commerce: social networks are now sales platforms!
In recent years, social networks have gone from being just platforms for interaction and entertainment to becoming important direct sales channels. Social Commerce is…
How to Become a Successful Entrepreneur: Practical Lessons and Strategies
In episode 89 of AmplificaCast, Rodrigo Dória, founder and CEO of Supertroco, shared his journey and the challenges he faced along the way. With years of experience in the market, he…
Self-Development for Leaders: How to Grow and Inspire Your Team
In episode 88 of AmplificaCast, we welcome Marina Soares, founder and CEO of Casa da Liderança, to discuss the importance of self-development for leaders and how it directly impacts success…
Complex sales: how to optimize strategies and close big deals
In episode 87 of AmplificaCast, we welcome Marcelo Park, a B2B sales specialist, to discuss the particularities of complex sales and how they require a differentiated approach. During the conversation, he…
Commercial management: strategies for leading teams and increasing results
In episode 86 of AmplificaCast, we welcome Vinicius Falcão, executive sales director, for a conversation about sales management and the challenges of the area. With a career that began in logistics and…
B2B consultative sales: how to transform commercial results with effective strategies
In episode 81 of AmplificaCast, Mari Genovez, founder of Metias, brought valuable insights on B2B consultative sales. If you work in sales or are looking to improve your sales results,…
People management: how to build high-performance teams and strengthen corporate culture
In episode 80 of AmplificaCast, Leandro Souza, CEO of Frigo Service Group, shared valuable lessons on people management, addressing his trajectory and the challenges faced when assuming leadership…
Do you search on Google or have you migrated to ChatGPT?
Since the emergence of Google in 1998, the way we search for information on the internet has undergone major transformations. Google has established itself as the main search tool, being practically…
External collaboration: a strategic pillar for open innovation and business of the future
In episode 79 of AmplificaCast, Ornella Nitardi, Head of Open Innovation and Digital Ecosystems at BASF, highlighted how external collaboration is essential to enable innovative projects and transform companies.…
Customer loyalty: strategies for large-scale retention and profitability
Customer loyalty is one of the pillars for the success of companies that want to grow sustainably. In episode 78 of AmplificaCast, Felipe Cavalheiro, executive at Serasa Experience,…
How to apply sales team management to achieve success
In the Amplifica Cast podcast, Andre Scotti, corporate sales director at Ituran, shared his wealth of experience in managing sales teams, offering strategic and practical insights to transform sales teams…