ROI vs. ROAS: 6 Most Common Mistakes That Sabotage Your Growth
For a long time, ROI and ROAS metrics were treated as synonyms within digital marketing strategies. But this confusion, more common than it should be, can be detrimental to…
Black Friday 2025: What has changed in purchasing behavior and what does this reveal about the future of consumption?
Black Friday 2025 confirmed what the market had already been noticing: the biggest promotional date of the year has changed, and for the better. It's no longer just about "low prices" and...
How to position marketing as a strategic area and accelerate your company's growth.
For a long time, marketing was treated merely as a support area, responsible for "promoting" products, running seasonal campaigns, and managing visual communication. But the landscape has changed, and…
6 steps to a strategic and results-oriented brand repositioning
In a market where new competitors emerge every day and customer expectations change at an accelerated pace, brands that stick to the same message and positioning for too long...