What B2B sales teams need from the Marketing Department, according to the CEO of ScaleupXQ
Aligning marketing and sales teams around shared goals is one of the most important topics in B2B go-to-market today. Makes sense, doesn't it? All features…
Priscila Iaralhan teaches us how to combine theoretical knowledge with effective business practice
Chapter 1: Turning Knowledge into Profit in Digital Marketing In the dynamic world of digital marketing, the ability to turn knowledge into profit is an essential skill. In an enlightening interview…
Beyond Buzz: Beatriz Ambrósio, founder of Mention, revolutionizes Public Relations in Brazil
In episode #44 of our AmplificaCast, we dive into an enlightening conversation with Beatriz Ambrósio, a prominent entrepreneur and Public Relations person, a true pioneer! During the discussion, we go beyond…
Do you know how to identify the ideal customer profile in the Chemical Industry?
The critical scenario of the Brazilian Chemical Industry today: The Brazilian chemical industry is vast, full of nuances, diverse segments, market trends and very strict regulations. Understanding this panorama…
Mass personalization through digital marketing: achieving goals at scale
Digital marketing is undergoing a transformation driven by the enormous volume of data available about customers and the use of innovative technologies such as Artificial Intelligence (AI) and machine learning. These…
Direct traffic: after all, what is it and how to achieve it?
Introduction: What is direct traffic? Direct traffic concept Difference between direct, organic and referral traffic What is direct traffic: direct traffic concept; difference between direct traffic,…
How can I increase visits to my website and boost conversions?
Drive more traffic to your website and convert mere visitors into effective customers Every company that has an online presence aims to increase traffic to its website and improve…
How to choose keywords to produce content?
Uncovering the Essential Connection Between Keywords and Content Marketing Success SEO, or Search Engine Optimization, plays a crucial role in content marketing, establishing a…
Segmentation in Digital Marketing: everything you need to know
We reveal the secrets of segmentation in digital marketing: strategies, tools and benefits Introduction to segmentation in digital marketing: Segmentation is a fundamental concept in digital marketing, which consists of…
How to reduce the cost of customer acquisition in B2B?
Critical for companies involved in business-to-business commerce Reducing customer acquisition cost (CAC) is a key concern for B2B companies. As markets become more…
Inbound Marketing for B2B: essential for qualifying leads
How to reconcile ABM X Inbound Marketing in B2B? Account-Based Marketing (ABM) and Inbound Marketing are not competing strategies, on the contrary, they are complementary to generate marketing results…
2024 Must-Haves: Lessons from 'Linchpin' for B2B Marketers
“Linchpin: Are You Indispensable?” is a book by Seth Godin, released in 2010. The work focuses on the idea of a professional becoming an indispensable person in the…