Generational transformation underway: from the analog world to the era of algorithms Have you ever stopped to think about how we lived without artificial intelligence? What were our routines like before we had instant answers to…
In recent years, social networks have gone from being just platforms for interaction and entertainment to becoming important direct sales channels. Social Commerce is…
In episode 89 of AmplificaCast, Rodrigo Dória, founder and CEO of Supertroco, shared his journey and the challenges he faced along the way. With years of experience in the market, he…
In episode 88 of AmplificaCast, we welcome Marina Soares, founder and CEO of Casa da Liderança, to discuss the importance of self-development for leaders and how it directly impacts success…
In episode 87 of AmplificaCast, we welcome Marcelo Park, a B2B sales specialist, to discuss the particularities of complex sales and how they require a differentiated approach. During the conversation, he…
In episode 86 of AmplificaCast, we welcome Vinicius Falcão, executive sales director, for a conversation about sales management and the challenges of the area. With a career that began in logistics and…
Artificial intelligence in marketing is no longer a distant promise – it is a reality that transforms the way companies communicate, create campaigns and analyze…
In episode 85 of AmplificaCast, we welcome David Pinski, head of marketing, communications and innovation at Flora, for a conversation about brand positioning and strategies for building strong and…
In episode 84 of AmplificaCast, we welcome Gabriel Costa, better known as Mineiro, one of the greatest experts in Growth in Brazil. During the conversation, Mineiro shared his journey, from his experiences…
In AmplificaCast Ep83, we welcome Fernando Fleider, CEO of ICTS, to discuss how technological innovation is transforming traditional markets. He shared insights on challenges, opportunities and the importance of adopting…
In the B2B universe, building solid brands is essential to gain the trust and preference of decision-makers. As Leticia Guilhermino, marketing specialist and representative of…
Growth marketing strategies have become a key part of the success of digital marketing campaigns in recent years. In this context, the term “growth” goes beyond conventional tactics…