Who is Tim Cook, the CEO who has been running Apple for longer than Steve Jobs
For more than a decade, almost 13 years in fact, Tim Cook has been leading Apple as CEO, succeeding the legendary Steve Jobs. While Jobs was known for his style…
For more than a decade, almost 13 years in fact, Tim Cook has been leading Apple as CEO, succeeding the legendary Steve Jobs. While Jobs was known for his style…
Mathematics is a powerful tool that transcends the limits of the classroom and is fundamental in many areas of life and work. In episode 41 of…
In episode 41 of AmplificaCast, we welcomed mathematician Walker Batista, Director of Innovation and Modeling at Linear Softwares Matemáticos, to share valuable insights into strategic decision-making under the…
Essential Strategies and Metrics for an Accurate Assessment of ROI in Digital Marketing ROI (Return on Investment) is an essential metric in digital marketing that…
The acronym CRM (Customer Relationship Management) refers to the set of practices focused on the relationship with the customer. In free translation it means Customer Relationship Management and encompasses…
Welcome to the 11th edition of the Newsletter of Amplifica Digital! Here, we bring content, blogposts and rich materials that can make a difference in your digital strategy. We hope you enjoy it…
In recent days, the discussion about the absence of black people in senior corporate positions has taken over social media. Some people wrote texts looking for justifications and others adopted a…
In recent years, buying behavior has changed dramatically, with many offers available, it is increasingly difficult to reach your persona. Investing in a digital presence and having a digital strategy…
BF Capital is an independent financial consultancy with outstanding and recognized performance in the infrastructure sector in Brazil. In addition, they are specialists in the sectors of sanitation, energy, transport,…
On August 14, 2018, the general law for the protection of personal data (LGPD, law nº 13.709/2018) was ratified. With this law, Brazil now has legislation…
To start this conversation, you need to remember what digital marketing is. Firstly, we can call digital marketing the whole set of activities that a company performs online…