What B2B sales teams need from the Marketing Department, according to the CEO of ScaleupXQ
Aligning marketing and sales teams around shared goals is one of the most important topics in B2B go-to-market today. Makes sense, doesn't it? All features…
Undertake and inspire: Clara Franco, Marketing Director at Engine Brasil, teaches about female leadership
Undertake and Inspire: Clara Franco rocked AmplificaCast! In this episode number 43, we delve into the world of entrepreneurship and female leadership with Clara Franco. Our interviewee is a respected leader…
Outbound 2.0: Aaron Ross's Predictable Revenue that revolutionized Salesforce
Introducing Aaron Ross – the pioneer behind Salesforce's exponential growth Aaron Ross, whose influence at Salesforce is often compared to that of a business legend,…
Expansion and internationalization of the Chemical Industry in 2024: Broaden your horizons!
In 2024, internationalization and the development of new business models emerge as fundamental strategies for the expansion and sustainable growth of the Brazilian chemical industry. Hey guys! Welcome…
Marketing management in times of crisis: are you prepared?
We live in an era of profound volatility and great uncertainty. Crises such as wars happening around the world, the imminent return of the Covid-19 pandemic, dengue outbreaks and economic recessions…
Complex sales: maximizing results in the B2B environment
Closing big deals with other companies requires something more than traditional sales approaches. We are talking about agreements with high involvement of both parties, multiple stakeholders and…
How can I increase visits to my website and boost conversions?
Drive more traffic to your website and convert mere visitors into effective customers Every company that has an online presence aims to increase traffic to its website and improve…
Segmentation in Digital Marketing: everything you need to know
We reveal the secrets of segmentation in digital marketing: strategies, tools and benefits Introduction to segmentation in digital marketing: Segmentation is a fundamental concept in digital marketing, which consists of…
How to reduce the cost of customer acquisition in B2B?
Critical for companies involved in business-to-business commerce Reducing customer acquisition cost (CAC) is a key concern for B2B companies. As markets become more…
Inbound Marketing for B2B: essential for qualifying leads
How to reconcile ABM X Inbound Marketing in B2B? Account-Based Marketing (ABM) and Inbound Marketing are not competing strategies, on the contrary, they are complementary to generate marketing results…
Intent Data Intelligence and the ROI Revolution: The Future of B2B
The Definition of B2B Intent Data (B2B Intent Data) refers to insights extracted from the online behavior of business buyers, indicating their interest or intention to purchase products…
B2B Demand Generation: Efficient Strategies for an Evolving Market
In the B2B world, demand generation is often debated but rarely seen in action in a practical way. This approach goes beyond simple ads or unblocked content. Therefore, it is a…