The rise of Social Commerce: social networks are now sales platforms!
In recent years, social networks have gone from being just platforms for interaction and entertainment to becoming important direct sales channels. Social Commerce is…
How to Become a Successful Entrepreneur: Practical Lessons and Strategies
In episode 89 of AmplificaCast, Rodrigo Dória, founder and CEO of Supertroco, shared his journey and the challenges he faced along the way. With years of experience in the market, he…
Self-Development for Leaders: How to Grow and Inspire Your Team
In episode 88 of AmplificaCast, we welcome Marina Soares, founder and CEO of Casa da Liderança, to discuss the importance of self-development for leaders and how it directly impacts success…
Complex sales: how to optimize strategies and close big deals
In episode 87 of AmplificaCast, we welcome Marcelo Park, a B2B sales specialist, to discuss the particularities of complex sales and how they require a differentiated approach. During the conversation, he…
Commercial management: strategies for leading teams and increasing results
In episode 86 of AmplificaCast, we welcome Vinicius Falcão, executive sales director, for a conversation about sales management and the challenges of the area. With a career that began in logistics and…
Artificial intelligence in marketing: personalization and efficiency
Artificial intelligence in marketing is no longer a distant promise – it is a reality that transforms the way companies communicate, create campaigns and analyze…
Brand Positioning: How to Build a Strong and Consistent Identity
In episode 85 of AmplificaCast, we welcome David Pinski, head of marketing, communications and innovation at Flora, for a conversation about brand positioning and strategies for building strong and…
Growth: how to develop leaders and accelerate results
In episode 84 of AmplificaCast, we welcome Gabriel Costa, better known as Mineiro, one of the greatest experts in Growth in Brazil. During the conversation, Mineiro shared his journey, from his experiences…
Data analysis for growth
The business world is constantly evolving, and one of the most powerful tools for ensuring relevance and competitiveness is data analysis for growth. This practice goes beyond…
AI for operational efficiency
How AI for operational efficiency transforms companies: insights from AmplificaCast with Edmee Moreira Edmee Moreira, CEO and co-founder of IFTL, is an example of how AI for efficiency…
Educational Marketing: Growth Strategies to Revolutionize Student Recruitment and Retention
Educational marketing focused on sustainable growth and student retention In episode 73 of AmplificaCast, guest Marcelo Fazolato, CEO of Casa do Saber, shares educational marketing strategies…