The rise of Social Commerce: social networks are now sales platforms!
In recent years, social networks have gone from being just platforms for interaction and entertainment to becoming important direct sales channels. Social Commerce is…
How to Become a Successful Entrepreneur: Practical Lessons and Strategies
In episode 89 of AmplificaCast, Rodrigo Dória, founder and CEO of Supertroco, shared his journey and the challenges he faced along the way. With years of experience in the market, he…
Self-Development for Leaders: How to Grow and Inspire Your Team
In episode 88 of AmplificaCast, we welcome Marina Soares, founder and CEO of Casa da Liderança, to discuss the importance of self-development for leaders and how it directly impacts success…
Complex sales: how to optimize strategies and close big deals
In episode 87 of AmplificaCast, we welcome Marcelo Park, a B2B sales specialist, to discuss the particularities of complex sales and how they require a differentiated approach. During the conversation, he…
Commercial management: strategies for leading teams and increasing results
In episode 86 of AmplificaCast, we welcome Vinicius Falcão, executive sales director, for a conversation about sales management and the challenges of the area. With a career that began in logistics and…
What B2B sales teams need from the Marketing Department, according to the CEO of ScaleupXQ
Aligning marketing and sales teams around shared goals is one of the most important topics in B2B go-to-market today. Makes sense, doesn't it? All features…
What really matters in B2B marketing in 2024, according to Chris Walker
For those who don't know him yet, Chris Walker is an experienced professional in the world of B2B marketing, with a career that includes founding his own company, Refine…
Outbound 2.0: Aaron Ross's Predictable Revenue that revolutionized Salesforce
Introducing Aaron Ross – the pioneer behind Salesforce's exponential growth Aaron Ross, whose influence at Salesforce is often compared to that of a business legend,…
Do you know how to identify the ideal customer profile in the Chemical Industry?
The critical scenario of the Brazilian Chemical Industry today: The Brazilian chemical industry is vast, full of nuances, diverse segments, market trends and very strict regulations. Understanding this panorama…
Raquel Padovese teaches how to move up in a scale-up and become Marketing Director
In the last episode of our AmplificaCast, we had the opportunity to learn about the inspiring journey of Raquel Padovese, Marketing Director at Skyone, a fast-growing company. The history of…
Marketing management in times of crisis: are you prepared?
We live in an era of profound volatility and great uncertainty. Crises such as wars happening around the world, the imminent return of the Covid-19 pandemic, dengue outbreaks and economic recessions…
Complex sales: maximizing results in the B2B environment
Closing big deals with other companies requires something more than traditional sales approaches. We are talking about agreements with high involvement of both parties, multiple stakeholders and…