How to choose and integrate martech to make CRM truly work.
In episode 115 of AmplificaCast, Eric Klein talks with Grazi Sbardelotto, VP and Partner at PM Web, about what goes into a well-chosen and well-executed martech strategy…
Third sector: how to structure social projects that transform realities
In episode 114 of AmplificaCast, Eric Klein hosts Jonatan das ONG's, a consultant in the third sector, for an in-depth conversation about how social projects can move beyond good intentions and become...
Sales pipeline: how to structure marketing that accelerates business.
In episode 113 of AmplificaCast, Eric Klein hosts Simone Bervig, CMO at MakeOne, for an in-depth conversation about sales pipelines and what truly differentiates a marketing strategy that…
#Ep111 – How to transform strategy into real performance, with Alexandre Degani
In episode 111 of AmplificaCast, Eric Klein hosts Alexandre Degani, Senior Marketing Manager at ADT, for an in-depth conversation about how to transform strategy into real performance within companies.
#Ep110 – The best communication in regulated markets, with Rafael Costa
In episode 110 of AmplificaCast, Eric Klein hosts Rafael Costa, Commercial Director, Market Access, Marketing and Strategic Alliances at BIOMM, for a conversation that gets straight to the point: how…
High-performance marketing: how big brands lead with strategy and innovation
In episode 96 of AmplificaCast, Eric Klein welcomes Anna Karina, CMO of LG Electronics Brazil, for an in-depth conversation about the behind-the-scenes of high-performance marketing. With an international career…
The rise of Social Commerce: social networks are now sales platforms!
In recent years, social networks have gone from being just platforms for interaction and entertainment to becoming important direct sales channels. Social Commerce is…
How to Become a Successful Entrepreneur: Practical Lessons and Strategies
In episode 89 of AmplificaCast, Rodrigo Dória, founder and CEO of Supertroco, shared his journey and the challenges he faced along the way. With years of experience in the market, he…
Self-Development for Leaders: How to Grow and Inspire Your Team
In episode 88 of AmplificaCast, we welcome Marina Soares, founder and CEO of Casa da Liderança, to discuss the importance of self-development for leaders and how it directly impacts success…
Complex sales: how to optimize strategies and close big deals
In episode 87 of AmplificaCast, we welcome Marcelo Park, a B2B sales specialist, to discuss the particularities of complex sales and how they require a differentiated approach. During the conversation, he…
Commercial management: strategies for leading teams and increasing results
In episode 86 of AmplificaCast, we welcome Vinicius Falcão, executive sales director, for a conversation about sales management and the challenges of the area. With a career that began in logistics and…