How to choose and integrate martech to make CRM truly work.
In episode 115 of AmplificaCast, Eric Klein talks with Grazi Sbardelotto, VP and Partner at PM Web, about what goes into a well-chosen and well-executed martech strategy…
#Ep115 What you need to know about CRM, with Grazi Sbardelotto
In episode 115 of AmplificaCast, Eric Klein hosts Grazi Sbardelotto, VP and Partner at PM Web, for a straightforward conversation about what separates a company…
Third sector: how to structure social projects that transform realities
In episode 114 of AmplificaCast, Eric Klein hosts Jonatan das ONG's, a consultant in the third sector, for an in-depth conversation about how social projects can move beyond good intentions and become...
#Ep114 How to generate impact in society, with Jonatan from NGOs
In episode 114 of AmplificaCast, Eric Klein hosts Jonatan das ONG's, a consultant in the third sector, for an in-depth conversation about impact and how social projects need to combine purpose, management…
Sales pipeline: how to structure marketing that accelerates business.
In episode 113 of AmplificaCast, Eric Klein hosts Simone Bervig, CMO at MakeOne, for an in-depth conversation about sales pipelines and what truly differentiates a marketing strategy that…
#Ep113 How to structure marketing that generates revenue, with Simone Bervig
In episode 113 of AmplificaCast, Eric Klein hosts Simone Bervig, CMO at MakeOne, for an in-depth conversation about revenue and what truly differentiates busy marketing from a…
Strategic marketing: how to transform strategy into real performance.
In episode 111 of AmplificaCast, Eric Klein hosts Alexandre Degani, Senior Marketing Manager at ADT, for an in-depth conversation about strategic marketing and what truly differentiates planning…
Influencers for cosmetics companies: everything your brand needs to know before investing.
Working with influencers in cosmetics companies has gone from being an "extra" in marketing efforts to occupying a strategic position in launch campaigns, awareness campaigns, and conversions.
ROI vs. ROAS: 6 Most Common Mistakes That Sabotage Your Growth
For a long time, ROI and ROAS metrics were treated as synonyms within digital marketing strategies. But this confusion, more common than it should be, can be detrimental to…
Black Friday 2025: What has changed in purchasing behavior and what does this reveal about the future of consumption?
Black Friday 2025 confirmed what the market had already been noticing: the biggest promotional date of the year has changed, and for the better. It's no longer just about "low prices" and...
How to position marketing as a strategic area and accelerate your company's growth.
For a long time, marketing was treated merely as a support area, responsible for "promoting" products, running seasonal campaigns, and managing visual communication. But the landscape has changed, and…
6 steps to a strategic and results-oriented brand repositioning
In a market where new competitors emerge every day and customer expectations change at an accelerated pace, brands that stick to the same message and positioning for too long...