Your brand is what people say about you when you're not in the room
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos Defining branding It may seem strange, but many entrepreneurs and managers…
“Your brand is what people say about you when you’re not in the room.” — Jeff Bezos Defining branding It may seem strange, but many entrepreneurs and managers…
Origins of Facebook Many things have changed since Facebook emerged 20 years ago, in 2004. From a modest social network created by students in a Harvard dorm, it…
Closing big deals with other companies requires something more than traditional sales approaches. We are talking about agreements with high involvement of both parties, multiple stakeholders and…
Introduction: What is direct traffic? Direct traffic concept Difference between direct, organic and referral traffic What is direct traffic: direct traffic concept; difference between direct traffic,…
Introduction to ads and online advertising Nowadays, being present in the digital environment through online ads is essential for businesses that want to gain visibility, communicate…
We break down the secrets to an efficient and impactful content strategy. This article covers several relevant topics to offer comprehensive insights and guidance on the important topic of “Content Marketing”.…
Drive more traffic to your website and convert mere visitors into effective customers Every company that has an online presence aims to increase traffic to its website and improve…
Uncovering the Essential Connection Between Keywords and Content Marketing Success SEO, or Search Engine Optimization, plays a crucial role in content marketing, establishing a…
Navigating Digital Transformation: LinkedIn’s Role in Evolving Marketing Dynamics This article “LinkedIn and Its Impact on Modern Marketing” is a comprehensive discussion of…
What is a heatmap in digital marketing actions When it comes to optimizing the performance of a website or a digital marketing campaign, obtaining information…
Essential Strategies and Metrics for an Accurate Assessment of ROI in Digital Marketing ROI (Return on Investment) is an essential metric in digital marketing that…
We reveal the secrets of segmentation in digital marketing: strategies, tools and benefits Introduction to segmentation in digital marketing: Segmentation is a fundamental concept in digital marketing, which consists of…