How to reduce the cost of customer acquisition in B2B?
Critical for companies involved in business-to-business commerce Reducing customer acquisition cost (CAC) is a key concern for B2B companies. As markets become more…
Critical for companies involved in business-to-business commerce Reducing customer acquisition cost (CAC) is a key concern for B2B companies. As markets become more…
The year 2023 is over. Ridley Scott's film Napoleon is already showing in cinemas across Brazil, but even so, modern corporate strategies can still benefit greatly from the powerful insights of the “Leader's Manual” , a book that lists the teachings of the greatest and most important military commander of all time.
How to reconcile ABM X Inbound Marketing in B2B? Account-Based Marketing (ABM) and Inbound Marketing are not competing strategies, on the contrary, they are complementary to generate marketing results…
“Linchpin: Are You Indispensable?” is a book by Seth Godin, released in 2010. The work focuses on the idea of a professional becoming an indispensable person in the…
A Amplifica Digital held an unforgettable online event that brought to light valuable insights into the world of digital business. With Eric Klein, CEO of Amplifica Digital, and Oscar Kenjiro…
In this article, we will analyze in depth the characteristics, capabilities and perspectives of both ChatGPT and the questioned Google Bard, in addition, of course, to Google's big bet for 2024: Gemini AI.…
B2B lead generation can be divided into two main categories: Inbound Marketing and Outbound Marketing. However, these two terms mean, in a loose translation, something like “marketing of…
LinkedIn, since its launch in 2003, has grown exponentially to become the largest professional social network in the world, with more than 774 million users across the world.
LinkedIn is a professional social media network and currently a job showcase. Furthermore, although in the past it was taken over by posts from recruiters and salespeople,…