Artificial intelligence in marketing: personalization and efficiency
Artificial intelligence in marketing is no longer a distant promise – it is a reality that transforms the way companies communicate, create campaigns and analyze…
Brand Positioning: How to Build a Strong and Consistent Identity
In episode 85 of AmplificaCast, we welcome David Pinski, head of marketing, communications and innovation at Flora, for a conversation about brand positioning and strategies for building strong and…
Growth: how to develop leaders and accelerate results
In episode 84 of AmplificaCast, we welcome Gabriel Costa, better known as Mineiro, one of the greatest experts in Growth in Brazil. During the conversation, Mineiro shared his journey, from his experiences…
B2B Branding Strategies: How to Create Strong and Relevant Brands in the Market
In the B2B universe, building solid brands is essential to gain the trust and preference of decision-makers. As Leticia Guilhermino, marketing specialist and representative of…